Many lawyers spend countless hours preparing CLE presentations, writing informative blog posts, giving media interviews, and generally creating informative content of interest to their clients, prospective clients, and referral sources.
The smartest lawyers find ways to get multiple uses out of those efforts by recycling their content in a variety of other formats.
This article was originally published by Attorney at Work on Oct. 27, 2023.
In kickoff meetings with new clients, most of them make a similar confession: “Just so you know,” they say, “I’m not good on LinkedIn.”
And when I check out their LinkedIn profiles, I discover that they are right.
This article was originally published by Attorney at Work on Sept. 8, 2023.
A significant portion of a legal marketer’s job these days is spent navigating lawyer awards. When a lawyer receives a noteworthy award, we want to publicize it, typically with an announcement on the firm’s website, on their social media and possibly via a dedicated email announcement.
However, discerning the authenticity and value of these awards can be a challenge.
As I write this, we’re smack in the middle of what my colleagues and I call Lawyer Awards Season. Between April and November, there appears to be a new notification or embargo lift on a lawyer award every few weeks.
If you recently received a notification from one of the reputable “best lawyers” lists, you may be wondering how to get the most mileage out of the recognition. If you didn’t get one of those notifications, you might want to know how to improve your chances of making such a list.
We’ll cover both of those in this article.
It can be a struggle to develop content ideas for your firm’s blog/newsletter/social media. So, if you’re looking for a year-end/New Year idea, here’s one that takes very little time to pull together: a year-end greatest hits compilation.
Law firms have a complicated relationship with social media. On the one hand, they know they should “engage” with it, but they’re not entirely sure how, or why, or how often. And so many of the social media “rules” they hear are unworkable and unrealistic for law firms, particularly small law firms with few marketing resources.
