The internet has given law firms a vast array of new ways to raise their profile and market their services, including search engine optimization, pay-per-click, retargeting and digital ads. But many law firms still make little, if any, use out of one of the most effective and inexpensive ways to stay in touch with clients, prospective clients and referral sources: email.
In our work for lawyers and law firms, we rely on a host of online tools to keep projects organized, automate our social media posts and newsletters, and just generally make life easier and more productive.
If you’re looking to juice up your online presence, these tools can help save time and create a clean, professional look in all your marketing efforts.
A few weeks ago, my colleague Bruce Vincent wrote a great post in which he extolled the virtues of thinking like a reporter if you want to promote your legal case.
Here’s my corollary: if you want to promote your legal practice, think like an editor and publisher. By this, I mean think about your business objective (as a publisher would do) and then come up with a concrete schedule of content that helps you meet those objectives.
Isn’t Google Analytics great? It works even when we don’t. The team is taking a holiday hiatus (and you should, too!), but if you just can’t resist the urge to brush up on your marketing, here are our Top 10 posts from 2018. From blogs to “best” lists, the Google machine has the definitive list of what our readers found to be the most important legal marketing topics for 2018.
Now that we’re well and truly in the holiday season – the one that exhausts and delights in equal measure – it’s a good time to take a deep dive into one of my favorite timesavers: marketing multitasking.
LinkedIn is the least popular of all the big social media channels, but it’s still considered a must for companies looking for business and individuals looking for work.