With the economy on wobbly legs, many lawyers are looking to refresh their business development efforts on a shoestring budget. If you’re embarking on a DIY legal marketing program, the tools listed here can help.
With many law firms reporting a significant slowdown in demand for their services, lawyers are naturally looking to juice up their marketing efforts. The trouble is that business development options are limited when you can’t network face-to-face without putting your and your family’s health at risk and your budget is tight.
Fortunately, content marketing is a socially distant and budget-conscious way to get out the word that you’re open for business.
As we’re all coming to terms with COVID-19, we’ve had to adapt to a new way of working and socializing (i.e. at a distance). For those lawyers whose primary form of business development is face-to-face lunches, networking events, CLE presentations, and the like, it’s time to develop a Plan B.
When you’re prioritizing your law firm marketing efforts, you may be asking yourself, “What’s the best way to spend my limited resources, specifically my time and my money?”
When solo and small firm lawyers ask how they can gin up their business development, I start by asking them where they already get their business.