As we’re all coming to terms with COVID-19, we’ve had to adapt to a new way of working and socializing (i.e. at a distance). For those lawyers whose primary form of business development is face-to-face lunches, networking events, CLE presentations, and the like, it’s time to develop a Plan B.
When you’re prioritizing your law firm marketing efforts, you may be asking yourself, “What’s the best way to spend my limited resources, specifically my time and my money?”
When solo and small firm lawyers ask how they can gin up their business development, I start by asking them where they already get their business.
If you’ve spent hours creating a meaty, informative CLE presentation, don’t just use it once! This infographic was inspired by one of our favorite posts, How to Recycle Your Best Content to Market Your Law Practice.