0
Laptop and a coffee cup on desk

How to Answer ‘What Should I Blog About?’

A good legal blog is one of the cornerstones of a solid content marketing program for any lawyer or law firm. It’s also one of the most efficient and affordable ways for a lawyer to showcase his or her expertise.

Once you’ve posted something on your blog, of course, you have to get it in front of readers. But the central question, “What should I blog about?,” is enough to keep many people from launching a blog, let alone embarking on a more comprehensive content marketing program.

Read More
0
Newsletter Content Ideas

Great Ideas for Law Firm Newsletter Content

Reprinted with permission from Texas Lawyer, August 22, 2018. © 2018 ALM Media Properties, LLC. All rights reserved.

We’re big fans of law firm newsletters. They’re an unobtrusive way to stay in touch with your clients, prospective clients, and referral sources. A newsletter can also help ensure that the timely, informative blog posts you’re writing get more readers.

Read More
0
recycle content

How to Recycle Your Best Content to Market Your Law Practice

Many lawyers spend countless hours preparing CLE presentations, writing  informative blog posts, giving media interviews, and generally creating informative content of interest to their clients, prospective clients and referral sources.

The smartest lawyers find ways to get multiple uses out of those efforts by recycling their content in a variety of other formats.

Read More
0
Content Is Queen

Grow Your Small Law Firm’s Business with Content Marketing

If you’re a small law firm looking to grow your business, you may have encountered the phrase “content marketing” while exploring potential marketing options.

This blog post will explain some of the main concepts of content marketing and how it can be a potent tool for solos and small law firms with limited marketing budgets.

Read More
0

What Politics Can Teach Law Firms About Getting Noticed

Now that primary season is over in Texas, political campaigns are gearing up for the general election. That means our mail, airwaves, social media feeds, and email inboxes will soon be filled with pleas for our money and our votes.

The challenge for candidates is to break through the noise. How can their message rise above the cacophony and be heard by those voters and donors who are most persuadable and likely to show up on Election Day?

It’s the same issues law firms face when trying to promote their services in a marketplace flooded with lawyers looking for business – only every day is Election Day. There’s no magic bullet, of course, but here are a few things law firms (and political candidates) should keep in mind as they plan their marketing efforts:

Read More
1
best lawyer lists

‘Best Lawyers’ Lists: D Magazine Edition

If you’re a Dallas lawyer, you’ve probably noticed a sudden rush of ads, social media posts, and emails touting various attorneys’ inclusion on D Magazine’s 2018 list of the Best Lawyers in Dallas, which was published May 1.

If you made that list, congratulations! We’ve got some tips for spreading the word at the bottom of this blog post.

First, though, a quick word about “best lawyer” lists. Lawyers, and the marketers who serve them, have a love/hate relationship with these lists. Here’s how those arguments play out:

Read More

1 2 3 4 5 7

Get legal marketing tips delivered right to your inbox

Subscribe to the StoryTime blog

We hate spam - we'll never share your contact information.