legal marketing with heart

Legal Marketing Lessons for Real People

If you’re like me, your day was made last Friday by the video of a BBC interview in which an expert on South Korea was interrupted on live television by his toddler. And then his infant son. And then a woman who frantically burst into the room and attempted to extricate the children while the expert tried to maintain his composure during the international broadcast.

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small law firms content marketing

How to Use Content Marketing to Grow Your Small Law Firm’s Business

If you’re a small law firm looking to grow your business, you may have encountered the phrase “content marketing” while exploring your marketing options. You may be asking yourself, “What the heck is that?”

This blog post will explain some of the main concepts of content marketing and discuss how it can be a potent tool for solos and small law firms with limited marketing budgets.

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Breaking Through Bias Andrea Kramer

‘Everything you do is marketing, even if it doesn’t feel that way’

4 Questions with Andrea S. Kramer

I recently visited with Andrea S. Kramer, co-author of Breaking Through Bias: Communication Techniques for Women to Succeed at Work (along with her husband, Alton B. Harris) and a longtime partner at McDermott Will & Emery LLP. She’s an expert on issues affecting women in the legal profession, so I asked her about challenges women lawyers face when developing business.

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