We all know those lawyers who seemingly turn up in every media report involving a legal issue. The “free” publicity these expert legal sources receive not only helps them build their public profiles but also enables them to grow their firms by staying top of mind and signing up new clients.
Earlier this month, Google announced a “site diversity change,” creating a window of opportunity for smaller law firms that have struggled to claim space on the first page of search engine results.
While the change will not alter where websites are ranked in search results, it will impact the number of results from a single website domain and any subdomains.
Opening a new law firm is, admittedly, overwhelming. You have to find office space, establish a secure computer network, hire the right employees, buy office equipment, and accomplish a million other tasks.
If you want to make sure your new firm has plenty of business, we’d like to add one more bucket of tasks: how you will market your new firm. In this post, I look at several areas that every new firm should consider prior to launch.
The list of 2019 Texas Rising Stars honorees was just announced, the 2019 Texas Super Lawyers list is set for later this year, and the deadline for The Best Lawyers in America voting is only a few weeks away. That means it is once again time for Texas attorneys to think about the best ways to highlight these and other worthwhile professional honors.
There are many available tools for effectively marketing a law firm but one resource that’s all the rage but not might not immediately jump to mind is the popular KonMari lifestyle.