Of all the offerings from internet giant Google, a robust Google My Business account should be one of the first goals for any company or law firm that wants to make sure they can be found online by the right audience.
The proposed changes to the rules for lawyer advertising in Texas are on track to be submitted for official approval.
We all know those lawyers who seemingly turn up in every media report involving a legal issue. The “free” publicity these expert legal sources receive not only helps them build their public profiles but also enables them to grow their firms by staying top of mind and signing up new clients.
Earlier this month, Google announced a “site diversity change,” creating a window of opportunity for smaller law firms that have struggled to claim space on the first page of search engine results.
While the change will not alter where websites are ranked in search results, it will impact the number of results from a single website domain and any subdomains.
Opening a new law firm is, admittedly, overwhelming. You have to find office space, establish a secure computer network, hire the right employees, buy office equipment, and accomplish a million other tasks.
If you want to make sure your new firm has plenty of business, we’d like to add one more bucket of tasks: how you will market your new firm. In this post, I look at several areas that every new firm should consider prior to launch.