The Supreme Court of Texas has put attorneys in the crosshairs for making statements aimed at publicizing clients’ cases rather than advancing the claims solely through judicial proceedings. Despite the high court’s ruling, Texas lawyers still have plenty of options for maintaining their public profiles without commenting on the cases they are handling.
Texas lawyers may be able to vote on the long-anticipated rules for legal advertising as early as next year. But there appears to be more work to do, particularly regarding the controversy over allowing lawyers and law firms to use trade names.
Of all the offerings from internet giant Google, a robust Google My Business account should be one of the first goals for any company or law firm that wants to make sure they can be found online by the right audience.
The proposed changes to the rules for lawyer advertising in Texas are on track to be submitted for official approval.
We all know those lawyers who seemingly turn up in every media report involving a legal issue. The “free” publicity these expert legal sources receive not only helps them build their public profiles but also enables them to grow their firms by staying top of mind and signing up new clients.
Earlier this month, Google announced a “site diversity change,” creating a window of opportunity for smaller law firms that have struggled to claim space on the first page of search engine results.
While the change will not alter where websites are ranked in search results, it will impact the number of results from a single website domain and any subdomains.
