Television dramas such as “Law & Order,” “Bull” and “Suits” make it appear as though lawyers are constantly handling cases that end up on the evening news. But, in the real world, many of the cases you see in news reports got there because someone was thinking like a reporter.
Marketing legal services is both easier and more challenging today than perhaps at any time in history. Promoting your firm is now simpler than ever thanks to the many advances in technology, but standing out from the crowd may more difficult.
The annual holiday advertising blitz soon will begin signaling the year’s end, but lawyers and their firms still have plenty of time to lay the groundwork for effective legal marketing as we head into 2019.
Some lawyers and law firms dismiss social media in terms of marketing, but it can be a difference maker if you know where to be online and what to do once you get there.
Lawyers and law firms should look no further than today’s headlines for examples of what to and what not to do when it comes to effective public relations.