Many law firms and solo practitioners market their practices by relying heavily on websites, press releases, print and electronic advertising, sponsorships, etc. While those tools certainly can help bring clients to your door if managed effectively, many attorneys continue to miss out on one of the most effective means of attracting new business: personal networking.
President Donald Trump’s complaints about anonymous media sources and unauthorized White House news leaks are symptoms of a lack of planning that offers an important lesson in crisis communications for law firms.
Even though the President’s considerable abilities in front of television cameras helped him win the election, many of his current headaches stem directly from not making sure his administration was media savvy from top to bottom.
Making sure you’re prepared on all fronts for the death of a law firm founder or influential firm attorney is something that no one looks forward to, but failing to take a few necessary steps beforehand is a recipe for potential confusion and consternation among the attorneys at your firm, the firm’s clients, and, importantly, the lawyer’s family.
Trying a high-profile case under the media spotlight is rare for most lawyers, but it is becoming more and more common
given the number of new media outlets and the growing public appetite for legal news and information.
Successful law firm marketing in today’s electronic environment can include everything from online banner ads to Twitter feeds to Facebook pages and more. Amid the many available options, one of the most effective tools for attracting the attention of referral sources can be found in a well-orchestrated email campaign.
As the year draws to a close, it’s tempting to succumb to holiday festivities and put work on the back burner. But spending even a little time in the next few weeks planning for business development in 2017 can pay big dividends.