Trying a high-profile case under the media spotlight is rare for most lawyers, but it is becoming more and more common
given the number of new media outlets and the growing public appetite for legal news and information.
Successful law firm marketing in today’s electronic environment can include everything from online banner ads to Twitter feeds to Facebook pages and more. Amid the many available options, one of the most effective tools for attracting the attention of referral sources can be found in a well-orchestrated email campaign.
As the year draws to a close, it’s tempting to succumb to holiday festivities and put work on the back burner. But spending even a little time in the next few weeks planning for business development in 2017 can pay big dividends.