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Bad List Equals Email Chaos

A Quick Guide to Clean Email Distribution Lists

Email Marketing , , ,

Do you ever get those emails with your first name in the subject line? “Hey Christina – Your Valentine’s Day Outfit Inspiration Is Here!” or “It’s time to start cooking, Christina!” (Side note: Do people really have Valentine’s Day outfits?)

Well, that didn’t happen by accident. You receive emails addressed specifically to you because some way, somehow, somebody either entered your information into a specific field in an email database, or you signed up yourself.

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Appellate Twitter

The Marketing Appeal of #AppellateTwitter

Content Marketing , , ,

What marketing team hasn’t been tasked with coming up with something that “goes viral”? Unfortunately, in trying to catch lighting in a bottle, most of those attempts at creating viral content have either fallen flat or backfired.

Although there’s no guaranteed recipe for creating viral content, when a blog post, meme or hashtag captures a certain zeitgeist, there are proven ways for marketing professionals and business developers to capitalize on it.

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lawyers social media

The Repeat Ethical Offenders of Social Media

Content Marketing , ,

Social media is a great tool for keeping up with the news, friends and family, sometimes in the blink of an eye.

Despite the many benefits of this hyper connectivity, however, social media can also cause problems in the business world for those whose viewpoints may conflict with their clients, employees or colleagues. While there are a variety of these social media ethics violators, there are three types that all lawyers should know about and avoid emulating.

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