Kudos to our clients for drafting great blog posts and staying visible, online and off! These lawyers have embraced content marketing almost as much as we have, and they have the A+ content to show for it.
From legal news to content marketing and everything in between, here’s what caught our attention.
Do you ever get those emails with your first name in the subject line? “Hey Christina – Your Valentine’s Day Outfit Inspiration Is Here!” or “It’s time to start cooking, Christina!” (Side note: Do people really have Valentine’s Day outfits?)
Well, that didn’t happen by accident. You receive emails addressed specifically to you because some way, somehow, somebody either entered your information into a specific field in an email database, or you signed up yourself.
What marketing team hasn’t been tasked with coming up with something that “goes viral”? Unfortunately, in trying to catch lighting in a bottle, most of those attempts at creating viral content have either fallen flat or backfired.
Although there’s no guaranteed recipe for creating viral content, when a blog post, meme or hashtag captures a certain zeitgeist, there are proven ways for marketing professionals and business developers to capitalize on it.
Social media is a great tool for keeping up with the news, friends and family, sometimes in the blink of an eye.
Despite the many benefits of this hyper connectivity, however, social media can also cause problems in the business world for those whose viewpoints may conflict with their clients, employees or colleagues. While there are a variety of these social media ethics violators, there are three types that all lawyers should know about and avoid emulating.