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Google search page

Smaller Law Firms Will Benefit from Google’s Site Diversity Change

Earlier this month, Google announced a “site diversity change,” creating a window of opportunity for smaller law firms that have struggled to claim space on the first page of search engine results.

While the change will not alter where websites are ranked in search results, it will impact the number of results from a single website domain and any subdomains.

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Woman using scissors to cut the ribbon on new business

Practical Advice for Marketing Your New Law Firm

Opening a new law firm is, admittedly, overwhelming. You have to find office space, establish a secure computer network, hire the right employees, buy office equipment, and accomplish a million other tasks.

If you want to make sure your new firm has plenty of business, we’d like to add one more bucket of tasks: how you will market your new firm. In this post, I look at several areas that every new firm should consider prior to launch.

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