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Appellate Twitter

The Marketing Appeal of #AppellateTwitter

What marketing team hasn’t been tasked with coming up with something that “goes viral”? Unfortunately, in trying to catch lighting in a bottle, most of those attempts at creating viral content have either fallen flat or backfired.

Although there’s no guaranteed recipe for creating viral content, when a blog post, meme or hashtag captures a certain zeitgeist, there are proven ways for marketing professionals and business developers to capitalize on it.

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The crisis communications problems at the White House provide important lessons for law firms

Making Your Law Firm Media Savvy from Top to Bottom

President Donald Trump’s complaints about anonymous media sources and unauthorized White House news leaks are symptoms of a lack of planning that offers an important lesson in crisis communications for law firms.

Even though the President’s considerable abilities in front of television cameras helped him win the election, many of his current headaches stem directly from not making sure his administration was media savvy from top to bottom.

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In Memoriam

Planning Key to Handling the Death of a High-Profile Attorney

Making sure you’re prepared on all fronts for the death of a law firm founder or influential firm attorney is something that no one looks forward to, but failing to take a few necessary steps beforehand is a recipe for potential confusion and consternation among the attorneys at your firm, the firm’s clients, and, importantly, the lawyer’s family.

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