I speak to many lawyers who aren’t necessarily concerned about their websites ranking highly on Google searches, mainly because they get most of their clients through referrals. And they have a point.
As the year draws to a close, it’s tempting to succumb to holiday festivities and put work on the back burner. But spending even a little time in the next few weeks planning for business development in 2017 can pay big dividends.
I get lots of emails every day about content marketing – the particular brand of marketing I do for legal types such as yourself. Some of those emails are helpful, some are overly technical, and some make my head explode.
In the almost three decades I’ve been writing about or for lawyers, I have learned that women lawyers are every bit as good as their male counterparts – except when it comes to tooting their own horns.
I’ve been helping lawyers maintain their blogs for several years now, so I’ve been answering the question “What should I blog about?” for a long time.
I’ve always had a standard answer: You should write about things your clients and potential clients need to know about. That could be any and all of the following: