Law firms have a complicated relationship with social media. On the one hand, they know they should “engage” with it, but they’re not entirely sure how, or why, or how often. And so many of the social media “rules” they hear are unworkable and unrealistic for law firms, particularly small law firms with few marketing resources.
In the era of online content marketing, the press release seems as quaint and outdated as the fax machine. But a well-written, concise, timely press release remains one of the most potent vehicles for getting your law firm’s story in front of important audiences.
If anything, press releases are more important today than they were back in the day when they took over newsroom fax machines and made one of my editors “cry for the trees” they were written on. (Fortunately for those trees, press releases are now almost entirely distributed electronically. You’re welcome, Earth.)
If you’re looking to get quoted in the media as an expert in your practice area, one of the best ways to establish your expertise with reporters is through a consistent, robust blogging practice.
The Supreme Court of Texas has put attorneys in the crosshairs for making statements aimed at publicizing clients’ cases rather than advancing the claims solely through judicial proceedings. Despite the high court’s ruling, Texas lawyers still have plenty of options for maintaining their public profiles without commenting on the cases they are handling.
Congratulations to everyone who just passed the bar exam. That’s quite an accomplishment.
If you’re going into private practice, much of your success or failure will be determined by how much business you can develop. Now is the time to build the habits you’ll need to bring in clients later in your career.
Read on for some tips.