Cheers to the new year! Whatever you’ve identified as your personal resolution in 2022, we have its business development counterpart to help keep you motivated all year.
All of us at Muse Communications wish you the best this holiday season.
It can be a struggle to develop content ideas for your firm’s blog/newsletter/social media. So, if you’re looking for a year-end/New Year idea, here’s one that takes very little time to pull together: a year-end greatest hits compilation.
Law firms have a complicated relationship with social media. On the one hand, they know they should “engage” with it, but they’re not entirely sure how, or why, or how often. And so many of the social media “rules” they hear are unworkable and unrealistic for law firms, particularly small law firms with few marketing resources.
In the era of online content marketing, the press release seems as quaint and outdated as the fax machine. But a well-written, concise, timely press release remains one of the most potent vehicles for getting your law firm’s story in front of important audiences.
If anything, press releases are more important today than they were back in the day when they took over newsroom fax machines and made one of my editors “cry for the trees” they were written on. (Fortunately for those trees, press releases are now almost entirely distributed electronically. You’re welcome, Earth.)