If you’re like me, your day was made last Friday by the video of a BBC interview in which an expert on South Korea was interrupted on live television by his toddler. And then his infant son. And then a woman who frantically burst into the room and attempted to extricate the children while the expert tried to maintain his composure during the international broadcast.
Successful law firm marketing in today’s electronic environment can include everything from online banner ads to Twitter feeds to
Facebook pages and more. Amid the many available options, one of the most effective tools for attracting the attention of referral sources can be found in a well-orchestrated email campaign.
If you’re a small law firm looking to grow your business, you may have encountered the phrase “content marketing” while exploring your marketing options. You may be asking yourself, “What the heck is that?”
This blog post will explain some of the main concepts of content marketing and discuss how it can be a potent tool for solos and small law firms with limited marketing budgets.
I recently visited with Andrea S. Kramer, co-author of Breaking Through Bias: Communication Techniques for Women to Succeed at Work (along with her husband, Alton B. Harris) and a longtime partner at McDermott Will & Emery LLP. She’s an expert on issues affecting women in the legal profession, so I asked her about challenges women lawyers face when developing business.
I speak to many lawyers who aren’t necessarily concerned about their websites ranking highly on Google searches, mainly because they get most of their clients through referrals. And they have a point.
As the year draws to a close, it’s tempting to succumb to holiday festivities and put work on the back burner. But spending even a little time in the next few weeks planning for business development in 2017 can pay big dividends.
