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Control Your Marketing

Taking Your Legal Marketing into Your Own Hands

If you’re at a law firm with a marketing department, congratulations! You have the support and resources that most solos and small firm lawyers can only dream of.

But, unless your name is on the door or you’re already a major rainmaker, it’s a safe bet that the firm’s marketing team isn’t spending much time helping you achieve your personal marketing goals. More than likely, that responsibility falls on you.

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Laptop and a coffee cup on desk

How to Answer ‘What Should I Blog About?’

A good legal blog is one of the cornerstones of a solid content marketing program for any lawyer or law firm. It’s also one of the most efficient and affordable ways for a lawyer to showcase his or her expertise.

Once you’ve posted something on your blog, of course, you have to get it in front of readers. But the central question, “What should I blog about?,” is enough to keep many people from launching a blog, let alone embarking on a more comprehensive content marketing program.

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