With our pandemic quarantine nearing an end (fingers crossed), more and more law firms are looking to step back in to the marketing game in anticipation of increased legal demand.
For those who get their business from referrals (as opposed to advertising and search engine results), I always recommend taking these two steps to figure out the best and smartest way to spend their limited marketing resources.
Sharing your law firm’s news and substantive legal posts via social media is one of the most potent (and absolutely free) ways to amplify firm accomplishments and your lawyers’ valuable thought leadership.
Finally. Election Night in America is over. And it only took three-and-a-half months.
As grateful as we are for the ads and debates and unending ballot-counting to be over, there are some lessons law firms can learn from political campaigns about how to rise above the noise and get noticed in a competitive environment.
At Muse Communications, we frequently partner with other specialists in the digital and legal marketing field. One of our favorites is Jeff LeBlanc of Luna Digital Studio. We asked Jeff to summarize his best advice for law firms looking to raise their online profile. (Full disclosure: we have not paid for this content, nor have we received any financial incentives for running it. We just really like Jeff.)
By Jeff LeBlanc
Luna Digital Studio
There’s more opportunity than ever before to expand your law firm’s presence in the digital landscape. Digital marketing can be an influence multiplier for your brand’s network, and can create new opportunities for your firm to take on more of the quality clients you want.