Our clients have been doing a great job of informing their readers of new legal developments.
With many law firms reporting a significant slowdown in demand for their services, lawyers are naturally looking to juice up their marketing efforts. The trouble is that business development options are limited when you can’t network face-to-face without putting your and your family’s health at risk and your budget is tight.
Fortunately, content marketing is a socially distant and budget-conscious way to get out the word that you’re open for business.
As we’re all coming to terms with COVID-19, we’ve had to adapt to a new way of working and socializing (i.e. at a distance). For those lawyers whose primary form of business development is face-to-face lunches, networking events, CLE presentations, and the like, it’s time to develop a Plan B.
When you’re prioritizing your law firm marketing efforts, you may be asking yourself, “What’s the best way to spend my limited resources, specifically my time and my money?”
Of all the offerings from internet giant Google, a robust Google My Business account should be one of the first goals for any company or law firm that wants to make sure they can be found online by the right audience.
When solo and small firm lawyers ask how they can gin up their business development, I start by asking them where they already get their business.