Our clients have been doing a great job of informing their readers of new legal developments.
As I write this, we’re smack in the middle of what my colleagues and I call Lawyer Awards Season. Between April and November, there appears to be a new notification or embargo lift on a lawyer award every few weeks.
If you recently received a notification from one of the reputable “best lawyers” lists, you may be wondering how to get the most mileage out of the recognition. If you didn’t get one of those notifications, you might want to know how to improve your chances of making such a list.
We’ll cover both of those in this article.
It can be a struggle to develop content ideas for your firm’s blog/newsletter/social media. So, if you’re looking for a year-end/New Year idea, here’s one that takes very little time to pull together: a year-end greatest hits compilation.
Law firms have a complicated relationship with social media. On the one hand, they know they should “engage” with it, but they’re not entirely sure how, or why, or how often. And so many of the social media “rules” they hear are unworkable and unrealistic for law firms, particularly small law firms with few marketing resources.
In the era of online content marketing, the press release seems as quaint and outdated as the fax machine. But a well-written, concise, timely press release remains one of the most potent vehicles for getting your law firm’s story in front of important audiences.
If anything, press releases are more important today than they were back in the day when they took over newsroom fax machines and made one of my editors “cry for the trees” they were written on. (Fortunately for those trees, press releases are now almost entirely distributed electronically. You’re welcome, Earth.)
If you’re looking to get quoted in the media as an expert in your practice area, one of the best ways to establish your expertise with reporters is through a consistent, robust blogging practice.