0

Is Your LinkedIn Profile Compliant with State Bar of Texas Rules?

Our recent blog post, LinkedIn is Boring But Lawyers Should Be There Anyway, offered up some best practices for lawyers looking to maximize their LinkedIn presence in the least amount of time.

In this post, we’ll discuss how to do all that while staying out of trouble with the State Bar of Texas.

Read More
0
Google search page

Smaller Law Firms Will Benefit from Google’s Site Diversity Change

Earlier this month, Google announced a “site diversity change,” creating a window of opportunity for smaller law firms that have struggled to claim space on the first page of search engine results.

While the change will not alter where websites are ranked in search results, it will impact the number of results from a single website domain and any subdomains.

Read More
0

SEO Matters: A Q&A with Sarah Hadden

I’ll be candid: Search engine optimization, or SEO, isn’t a cornerstone of what we do for our clients, simply because most of our clients get their work through referrals and not Google searches. As a result, SEO is secondary in the hierarchy of our clients’ content marketing activities.

However, the work that we do makes a positive impact on their SEO, even though that’s not our primary goal. By planning and helping our clients create content that reflects their clients’ and prospective clients’ concerns, we help our clients improve their SEO by ensuring their websites present fresh and relevant information.

When our clients have more technical optimization needs (such as a practice that relies heavily on clients finding them through online search engines), we work with Sarah Hadden of Words and Pictures Marketing.

Read More
0
Newsletter deployment

How to Build a Top-Flight Law Firm Newsletter

The internet has given law firms a vast array of new ways to raise their profile and market their services, including search engine optimization, pay-per-click, retargeting and digital ads. But many law firms still make little, if any, use out of one of the most effective and inexpensive ways to stay in touch with clients, prospective clients and referral sources: email.

Read More
0
Think Like A Publisher

To Market Your Legal Practice, Think Like an Editor and Publisher

A few weeks ago, my colleague Bruce Vincent wrote a great post in which he extolled the virtues of thinking like a reporter if you want to promote your legal case.

Here’s my corollary: if you want to promote your legal practice, think like an editor and publisher. By this, I mean think about your business objective (as a publisher would do) and then come up with a concrete schedule of content that helps you meet those objectives.

Read More
1 2 3 5

Get legal marketing tips delivered right to your inbox

Subscribe to the StoryTime blog

We hate spam - we'll never share your contact information.