From legal news to content marketing and everything in between, here’s what we’ve been reading lately.
Cheers to the new year! Whatever you’ve identified as your personal resolution in 2022, we have its business development counterpart to help keep you motivated all year.
With the economy on wobbly legs, many lawyers are looking to refresh their business development efforts on a shoestring budget. If you’re embarking on a DIY legal marketing program, the tools listed here can help.
Wow! Lawyers really love rules! Or, more specifically, ad rules. Half of our most popular blog posts this year were about the rules and regulations of Texas lawyer advertising: from compliance to changes, it’s good to know that the lawyers in our community (or, at least the ones who read our blog) are making sure they don’t step out of line.
Muse’s own Amy Boardman Hunt and Gene Major, the State Bar of Texas Director of Advertising Review, were guests on the State Bar of Texas Podcast discussing with host Rocky Dhir how lawyers can market themselves in ways that comply with the State Bar of Texas’ Disciplinary Rules of Professional Conduct, which govern lawyer advertising in Texas.
Three years ago this week, I started Muse Communications. Although it was prompted more by personal considerations than professional (I needed more flexibility to juggle issues related to aging parents), it has turned out to be a professional revelation, helping me find my voice and discover new skills I didn’t know I had.