What’s on the Muse Reading List?
From legal news to content marketing and everything in between, here’s what caught our attention.
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Easy, Fun, and (Mostly) Free Tools for Your DIY Legal Marketing Program
In our work for lawyers and law firms, we rely on a host of online tools to keep projects organized, automate our social media posts and newsletters, and just generally make life easier and more productive.
If you’re looking to juice up your online presence, these tools can help save time and create a clean, professional look in all your marketing efforts.
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Our Most Popular Blog Posts of 2018
Isn’t Google Analytics great? It works even when we don’t. The team is taking a holiday hiatus (and you should, too!), but if you just can’t resist the urge to brush up on your marketing, here are our Top 10 posts from 2018. From blogs to “best” lists, the Google machine has the definitive list of what our readers found to be the most important legal marketing topics for 2018.
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Multitask Your Legal Marketing
Now that we’re well and truly in the holiday season – the one that exhausts and delights in equal measure – it’s a good time to take a deep dive into one of my favorite timesavers: marketing multitasking.
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Be Unique for Better Law Firm Marketing
Marketing legal services is both easier and more challenging today than perhaps at any time in history. Promoting your firm is now simpler than ever thanks to the many advances in technology, but standing out from the crowd may more difficult.
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Taking Your Legal Marketing into Your Own Hands
If you’re at a law firm with a marketing department, congratulations! You have the support and resources that most solos and small firm lawyers can only dream of.
But, unless your name is on the door or you’re already a major rainmaker, it’s a safe bet that the firm’s marketing team isn’t spending much time helping you achieve your personal marketing goals. More than likely, that responsibility falls on you.