We hope you’re having a great holiday and enjoying some much-needed time off with family. We’re taking a break too, but we wanted to share our 10 most popular blog posts of 2017, according to Google Analytics.
Law firm newsletters are an inexpensive and effective way to stay in touch with your firm’s clients and professional network. But if you’re hoping to use it primarily to promote the firm and its lawyers, that’s a mistake.
We address some of the practical, creative and State Bar of Texas compliance issues to consider before you hit “send.”
The #AppellateTwitter hashtag caught fire this year, starting out as an inside joke, then an online bonding tool for appellate lawyers and, ultimately, a great way for appellate lawyers to raise their profile in the legal community. Our blog post discusses the hashtag’s origins and the lessons it provides legal marketers.
Website bios are one of the first places prospective clients go to learn more about attorneys. In fact, they’re typically the most-viewed pages on a law firm’s website. We offer some tips for crafting an effective bio that stands out from the rest.
LinkedIn is the least popular of all the big social media channels, but it’s still an important place for lawyers to be. We offer some tips for maximizing your LinkedIn profile in the least amount of time.
In our interview with Andrea S. Kramer, co-author of Breaking Through Bias: Communication Techniques for Women to Succeed at Work and a longtime partner at McDermott Will & Emery LLP, we discuss various strategies for confronting gender bias while developing business.
There are a million and two uses for a great professional portrait — website bios, social media profiles, speaker bios, for starters — so why do so many lawyers’ still use iPhone selfies or outdated snapshots? We discuss the elements of a great professional portrait and offer some tips from one of the best lawyer photographers in Dallas.
Blogs provide a low-cost publishing platform to any lawyer who has something to say. (Insert loquacious lawyer joke here.) And, when amplified by social media and newsletters, blogs are a great way to broadcast your expertise to a much broader audience. If you’re thinking of starting a legal blog in 2018, here’s a step-by-step guide to do it.
Social media can help lawyers raise their profile, but it can also cause problems in the business world for lawyers whose public viewpoints might conflict with clients, employees or colleagues. While there are a variety of these social media ethics violators, there are three types that all lawyers should know about and avoid emulating.
Yep, we know: “Best lawyer” lists can be a pain, but they’re not going anywhere, so we may as well learn to live with them. We give a rundown of the most prominent lists, nomination guidelines, and some ideas for publicizing the recognition if you make a list.
Happy New Year, everyone!