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Our Most Popular Blog Post of 2017

Our Most Popular Blog Posts of 2017

We hope you’re having a great holiday and enjoying some much-needed time off with family. We’re taking a break too, but we wanted to share our 10 most popular blog posts of 2017, according to Google Analytics.

 

7 Steps to Creating a Law Firm Newsletter Clients Look Forward to Reading

Creating a law firm newsletter
Law firm newsletters are an inexpensive and effective way to stay in touch with your firm’s clients and professional network. But if you’re hoping to use it primarily to promote the firm and its lawyers, that’s a mistake.

We address some of the practical, creative and State Bar of Texas compliance issues to consider before you hit “send.”

Make Some Great Newsletters

 


The Marketing Appeal of #AppellateTwitterAppellate Twitter

The #AppellateTwitter hashtag caught fire this year, starting out as an inside joke, then an online bonding tool for appellate lawyers and, ultimately, a great way for appellate lawyers to raise their profile in the legal community. Our blog post discusses the hashtag’s origins and the lessons it provides legal marketers.

#AppellateTwitter

 


Writing Your Best Lawyer Bio


Website bios are one of the first places prospective clients go to learn more about attorneys. In fact, they’re typically the most-viewed pages on a law firm’s website. We offer some tips for crafting an effective bio that stands out from the rest.

Write Your Best Bio

 


LinkedIn is Boring – But Lawyers Should Be There Anyway

Bored with LinkedIn
LinkedIn is the least popular of all the big social media channels, but it’s still an important place for lawyers to be. We offer some tips for maximizing your LinkedIn profile in the least amount of time.

Just Get it Over With

 


‘Everything you do is marketing, even if it doesn’t feel that way’

Breaking Through Bias Andrea Kramer
In our interview with Andrea S. Kramer, co-author of Breaking Through Bias: Communication Techniques for Women to Succeed at Work and a longtime partner at McDermott Will & Emery LLP, we discuss various strategies for confronting gender bias while developing business.

Break Through Bias

 


Your Professional Portrait Is Much More Than a Picture

Photography
There are a million and two uses for a great professional portrait — website bios, social media profiles, speaker bios, for starters — so why do so many lawyers’ still use iPhone selfies or outdated snapshots? We discuss the elements of a great professional portrait and offer some tips from one of the best lawyer photographers in Dallas.

Take a Great Photo


Making the Most of Your Legal Blog

Making the most of your blog
Blogs provide a low-cost publishing platform to any lawyer who has something to say. (Insert loquacious lawyer joke here.) And, when amplified by social media and newsletters, blogs are a great way to broadcast your expertise to a much broader audience. If you’re thinking of starting a legal blog in 2018, here’s a step-by-step guide to do it.

Get Blogging


Is Your LinkedIn Profile Compliant with State Bar of Texas Rules?

LinkedIn profile compliant with State Bar of Texas
So, we’ve established that LinkedIn is dull, but you have to be there anyway. Here’s how to do it while staying out trouble with The Man (i.e. the State Bar of Texas).

 

Stay Compliant on LinkedIn


The Repeat Ethical Offenders of Social Media

lawyers social media
Social media can help lawyers raise their profile, but it can also cause problems in the business world for lawyers whose public viewpoints might conflict with clients, employees or colleagues. While there are a variety of these social media ethics violators, there are three types that all lawyers should know about and avoid emulating.

Social Media Ethics


Making the Most of Top Lawyer Lists

Best lawyer lists
Yep, we know: “Best lawyer” lists can be a pain, but they’re not going anywhere, so we may as well learn to live with them. We give a rundown of the most prominent lists, nomination guidelines, and some ideas for publicizing the recognition if you make a list.

Top Lawyer Lists

 


We’re always looking for new blog topics, so if there’s something you’d like to read or just a marketing challenge you’d like us to write about, please drop us a note at info@muselegalpr.com.

Happy New Year, everyone!

 

 

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