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Appellate Twitter

The Marketing Appeal of #AppellateTwitter

What marketing team hasn’t been tasked with coming up with something that “goes viral”? Unfortunately, in trying to catch lighting in a bottle, most of those attempts at creating viral content have either fallen flat or backfired.

Although there’s no guaranteed recipe for creating viral content, when a blog post, meme or hashtag captures a certain zeitgeist, there are proven ways for marketing professionals and business developers to capitalize on it.

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