This article was originally published by Attorney at Work on Oct. 27, 2023.
In kickoff meetings with new clients, most of them make a similar confession: “Just so you know,” they say, “I’m not good on LinkedIn.”
And when I check out their LinkedIn profiles, I discover that they are right.
This article was originally published by Attorney at Work on Sept. 8, 2023.
A significant portion of a legal marketer’s job these days is spent navigating lawyer awards. When a lawyer receives a noteworthy award, we want to publicize it, typically with an announcement on the firm’s website, on their social media and possibly via a dedicated email announcement.
However, discerning the authenticity and value of these awards can be a challenge.
When solo and small firm lawyers ask how they can gin up their business development, I start by asking them where they already get their business.
