Muse Adds Cawthon Law to Client Roster
We are thrilled to send a big welcome to Cawthon Law, PLLC, the newest member of the Muse Communications client family!
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Looking to Reset Your Law Firm’s Marketing Program During the Slowdown? Try Content Marketing
With many law firms reporting a significant slowdown in demand for their services, lawyers are naturally looking to juice up their marketing efforts. The trouble is that business development options are limited when you can’t network face-to-face without putting your and your family’s health at risk and your budget is tight.
Fortunately, content marketing is a socially distant and budget-conscious way to get out the word that you’re open for business.
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The Lawyer’s Guide to Publishing LinkedIn Articles
Blogging is a fantastic way for lawyers to demonstrate their expertise. But for lawyers who don’t have access to a blog for whatever reason, LinkedIn’s Articles platform is an easy, effective, and completely free alternative.
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Our Most Popular Blog Posts of 2018
Isn’t Google Analytics great? It works even when we don’t. The team is taking a holiday hiatus (and you should, too!), but if you just can’t resist the urge to brush up on your marketing, here are our Top 10 posts from 2018. From blogs to “best” lists, the Google machine has the definitive list of what our readers found to be the most important legal marketing topics for 2018.
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How to Answer ‘What Should I Blog About?’
A good legal blog is one of the cornerstones of a solid content marketing program for any lawyer or law firm. It’s also one of the most efficient and affordable ways for a lawyer to showcase his or her expertise.
Once you’ve posted something on your blog, of course, you have to get it in front of readers. But the central question, “What should I blog about?,” is enough to keep many people from launching a blog, let alone embarking on a more comprehensive content marketing program.
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How to Recycle Your Best Content to Market Your Law Practice
Many lawyers spend countless hours preparing CLE presentations, writing informative blog posts, giving media interviews, and generally creating informative content of interest to their clients, prospective clients and referral sources.
The smartest lawyers find ways to get multiple uses out of those efforts by recycling their content in a variety of other formats.