The Supreme Court of Texas has put attorneys in the crosshairs for making statements aimed at publicizing clients’ cases rather than advancing the claims solely through judicial proceedings. Despite the high court’s ruling, Texas lawyers still have plenty of options for maintaining their public profiles without commenting on the cases they are handling.
With our pandemic quarantine nearing an end (fingers crossed), more and more law firms are looking to step back in to the marketing game in anticipation of increased legal demand.
For those who get their business from referrals (as opposed to advertising and search engine results), I always recommend taking these two steps to figure out the best and smartest way to spend their limited marketing resources.
With a COVID-19 vaccine seemingly just around the corner, the next 4-6 months are likely to see loads of pent-up demand for restaurants, movie theaters, in-person conferences, live music — and legal services.
With many law firms reporting a significant slowdown in demand for their services, lawyers are naturally looking to juice up their marketing efforts. The trouble is that business development options are limited when you can’t network face-to-face without putting your and your family’s health at risk and your budget is tight.
Fortunately, content marketing is a socially distant and budget-conscious way to get out the word that you’re open for business.