Now that primary season is over in Texas, political campaigns are gearing up for the general election. That means our mail, airwaves, social media feeds, and email inboxes will soon be filled with pleas for our money and our votes.
The challenge for candidates is to break through the noise. How can their message rise above the cacophony and be heard by those voters and donors who are most persuadable and likely to show up on Election Day?
It’s the same issues law firms face when trying to promote their services in a marketplace flooded with lawyers looking for business – only every day is Election Day. There’s no magic bullet, of course, but here are a few things law firms (and political candidates) should keep in mind as they plan their marketing efforts: