Marketing legal services is both easier and more challenging today than perhaps at any time in history. Promoting your firm is now simpler than ever thanks to the many advances in technology, but standing out from the crowd may more difficult.
A good legal blog is one of the cornerstones of a solid content marketing program for any lawyer or law firm. It’s also one of the most efficient and affordable ways for a lawyer to showcase his or her expertise.
Once you’ve posted something on your blog, of course, you have to get it in front of readers. But the central question, “What should I blog about?,” is enough to keep many people from launching a blog, let alone embarking on a more comprehensive content marketing program.
At Muse Communications, we love sharing tools, ideas and techniques that make our clients’ lives easier. That’s why, periodically, we’ll feature content from contributing writers. And because we’re former journalists, we feel the need to disclose that, no, we have not paid for this content, nor have we received any financial incentives for running it. Enjoy, and we hope you find this post useful! [Note: for our own (more traditional) primer on defeating writer’s block, take a look at Bruce Vincent’s post.]
With the end of the year upon us, now is the perfect time for insightful lawyers to begin thinking about the best ways to boost their practices in 2018. Regardless of your expertise, there are countless opportunities for legal marketing success based on next year’s calendar.
These upcoming events represent excellent fodder for blog posts, news releases, client alerts, media pitches and other methods to highlight your insights, ability and successful work for clients.
I’ve been helping lawyers maintain their blogs for several years now, so I’ve been answering the question “What should I blog about?” for a long time.
I’ve always had a standard answer: You should write about things your clients and potential clients need to know about. That could be any and all of the following: