content marketing Archives - Page 4 of 4

14 Dec

Aztec calendar to illustrate the importance of planning ahead for legal marketing success

Use Your Calendar for Legal Marketing Success in 2018

Marketing 2018, calendar, content marketing, legal marketing

With the end of the year upon us, now is the perfect time for insightful lawyers to begin thinking about the best ways to boost their practices in 2018. Regardless of your expertise, there are countless opportunities for legal marketing success based on next year’s calendar.

These upcoming events represent excellent fodder for blog posts, news releases, client alerts, media pitches and other methods to highlight your insights, ability and successful work for clients.

17 Aug

What should I blog about?

Amy Boardman Hunt

Content Marketing blogging, content marketing

I’ve been helping lawyers maintain their blogs for several years now, so I’ve been answering the question “What should I blog about?” for a long time.

I’ve always had a standard answer: You should write about things your clients and potential clients need to know about. That could be any and all of the following:

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