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Five Stars

How to Best Promote ‘Best Lawyer’ Honors

The list of 2019 Texas Rising Stars honorees was just announced, the 2019 Texas Super Lawyers list is set for later this year, and the deadline for The Best Lawyers in America voting is only a few weeks away. That means it is once again time for Texas attorneys to think about the best ways to highlight these and other worthwhile professional honors.

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best lawyer lists

‘Best Lawyers’ Lists: D Magazine Edition

If you’re a Dallas lawyer, you’ve probably noticed a sudden rush of ads, social media posts, and emails touting various attorneys’ inclusion on D Magazine’s 2018 list of the Best Lawyers in Dallas, which was published May 1.

If you made that list, congratulations! We’ve got some tips for spreading the word at the bottom of this blog post.

First, though, a quick word about “best lawyer” lists. Lawyers, and the marketers who serve them, have a love/hate relationship with these lists. Here’s how those arguments play out:

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