Some of the best discoveries are accidental, from penicillin to Post-it notes to Velcro. In our case, we recently saw incidental proof of something we already knew: Email is a fantastic way to inform your clients, prospective clients, and referral network that you’re out there doing good work.
With the economy on wobbly legs, many lawyers are looking to refresh their business development efforts on a shoestring budget. If you’re embarking on a DIY legal marketing program, the tools listed here can help.
With many law firms reporting a significant slowdown in demand for their services, lawyers are naturally looking to juice up their marketing efforts. The trouble is that business development options are limited when you can’t network face-to-face without putting your and your family’s health at risk and your budget is tight.
Fortunately, content marketing is a socially distant and budget-conscious way to get out the word that you’re open for business.
When solo and small firm lawyers ask how they can gin up their business development, I start by asking them where they already get their business.
Do you ever get those emails with your first name in the subject line? “Hey Christina – Your Valentine’s Day Outfit Inspiration Is Here!” or “It’s time to start cooking, Christina!” (Side note: Do people really have Valentine’s Day outfits?)
Well, that didn’t happen by accident. You receive emails addressed specifically to you because some way, somehow, somebody either entered your information into a specific field in an email database, or you signed up yourself.
The internet has given law firms a vast array of new ways to raise their profile and market their services, including search engine optimization, pay-per-click, retargeting and digital ads. But many law firms still make little, if any, use out of one of the most effective and inexpensive ways to stay in touch with clients, prospective clients and referral sources: email.
