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Newsletter deployment

How to Build a Top-Flight Law Firm Newsletter

The internet has given law firms a vast array of new ways to raise their profile and market their services, including search engine optimization, pay-per-click, retargeting and digital ads. But many law firms still make little, if any, use out of one of the most effective and inexpensive ways to stay in touch with clients, prospective clients and referral sources: email.

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Easy, Fun, and (Mostly) Free Tools for Your DIY Legal Marketing Program

In our work for lawyers and law firms, we rely on a host of online tools to keep projects organized, automate our social media posts and newsletters, and just generally make life easier and more productive.

If you’re looking to juice up your online presence, these tools can help save time and create a clean, professional look in all your marketing efforts.

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Control Your Marketing

Taking Your Legal Marketing into Your Own Hands

If you’re at a law firm with a marketing department, congratulations! You have the support and resources that most solos and small firm lawyers can only dream of.

But, unless your name is on the door or you’re already a major rainmaker, it’s a safe bet that the firm’s marketing team isn’t spending much time helping you achieve your personal marketing goals. More than likely, that responsibility falls on you.

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Newsletter Content Ideas

Great Ideas for Law Firm Newsletter Content

Reprinted with permission from Texas Lawyer, August 22, 2018. © 2018 ALM Media Properties, LLC. All rights reserved.

We’re big fans of law firm newsletters. They’re an unobtrusive way to stay in touch with your clients, prospective clients, and referral sources. A newsletter can also help ensure that the timely, informative blog posts you’re writing get more readers.

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