Welcome, The Law Office of Carol A. Wilson, PLLC
We are excited to welcome our newest client: The Law Office of Carol A. Wilson, PLLC.
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Email Works, Y’all: A Case Study Starring Us!
Some of the best discoveries are accidental, from penicillin to Post-it notes to Velcro. In our case, we recently saw incidental proof of something we already knew: Email is a fantastic way to inform your clients, prospective clients, and referral network that you’re out there doing good work.
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These Tools Add Zazz to Your DIY Legal Marketing Program
With the economy on wobbly legs, many lawyers are looking to refresh their business development efforts on a shoestring budget. If you’re embarking on a DIY legal marketing program, the tools listed here can help.
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Looking to Reset Your Law Firm’s Marketing Program During the Slowdown? Try Content Marketing
With many law firms reporting a significant slowdown in demand for their services, lawyers are naturally looking to juice up their marketing efforts. The trouble is that business development options are limited when you can’t network face-to-face without putting your and your family’s health at risk and your budget is tight.
Fortunately, content marketing is a socially distant and budget-conscious way to get out the word that you’re open for business.
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Use Email to Nurture Your Referral Network
When solo and small firm lawyers ask how they can gin up their business development, I start by asking them where they already get their business.
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A Quick Guide to Clean Email Distribution Lists
Do you ever get those emails with your first name in the subject line? “Hey Christina – Your Valentine’s Day Outfit Inspiration Is Here!” or “It’s time to start cooking, Christina!” (Side note: Do people really have Valentine’s Day outfits?)
Well, that didn’t happen by accident. You receive emails addressed specifically to you because some way, somehow, somebody either entered your information into a specific field in an email database, or you signed up yourself.