From legal news to content marketing and everything in between, here’s what we’ve been reading lately.
Some of the best discoveries are accidental, from penicillin to Post-it notes to Velcro. In our case, we recently saw incidental proof of something we already knew: Email is a fantastic way to inform your clients, prospective clients, and referral network that you’re out there doing good work.
With the economy on wobbly legs, many lawyers are looking to refresh their business development efforts on a shoestring budget. If you’re embarking on a DIY legal marketing program, the tools listed here can help.
With many law firms reporting a significant slowdown in demand for their services, lawyers are naturally looking to juice up their marketing efforts. The trouble is that business development options are limited when you can’t network face-to-face without putting your and your family’s health at risk and your budget is tight.
Fortunately, content marketing is a socially distant and budget-conscious way to get out the word that you’re open for business.
When solo and small firm lawyers ask how they can gin up their business development, I start by asking them where they already get their business.