The internet has given law firms a vast array of new ways to raise their profile and market their services, including search engine optimization, pay-per-click, retargeting and digital ads. But many law firms still make little, if any, use out of one of the most effective and inexpensive ways to stay in touch with clients, prospective clients and referral sources: email.
There are many available tools for effectively marketing a law firm but one resource that’s all the rage but not might not immediately jump to mind is the popular KonMari lifestyle.
If you’re at a law firm with a marketing department, congratulations! You have the support and resources that most solos and small firm lawyers can only dream of.
But, unless your name is on the door or you’re already a major rainmaker, it’s a safe bet that the firm’s marketing team isn’t spending much time helping you achieve your personal marketing goals. More than likely, that responsibility falls on you.
Reprinted with permission from Texas Lawyer, August 22, 2018. © 2018 ALM Media Properties, LLC. All rights reserved.
We’re big fans of law firm newsletters. They’re an unobtrusive way to stay in touch with your clients, prospective clients, and referral sources. A newsletter can also help ensure that the timely, informative blog posts you’re writing get more readers.
If you’re a small law firm looking to grow your business, you may have encountered the phrase “content marketing” while exploring your marketing options. You may be asking yourself, “What the heck is that?”
This blog post will explain some of the main concepts of content marketing and discuss how it can be a potent tool for solos and small law firms with limited marketing budgets.