Is This Award Real? 5 Clues to Sniff Out Scammers
This article was originally published by Attorney at Work on Sept. 8, 2023.
A significant portion of a legal marketer’s job these days is spent navigating lawyer awards. When a lawyer receives a noteworthy award, we want to publicize it, typically with an announcement on the firm’s website, on their social media and possibly via a dedicated email announcement.
However, discerning the authenticity and value of these awards can be a challenge.