Our clients have been doing a great job of informing their readers of new legal developments.
From legal news to content marketing and everything in between, here’s what caught our attention.
Finally. Election Night in America is over. And it only took three-and-a-half months.
As grateful as we are for the ads and debates and unending ballot-counting to be over, there are some lessons law firms can learn from political campaigns about how to rise above the noise and get noticed in a competitive environment.
At Muse Communications, we frequently partner with other specialists in the digital and legal marketing field. One of our favorites is Jeff LeBlanc of Luna Digital Studio. We asked Jeff to summarize his best advice for law firms looking to raise their online profile. (Full disclosure: we have not paid for this content, nor have we received any financial incentives for running it. We just really like Jeff.)
By Jeff LeBlanc
Luna Digital Studio
There’s more opportunity than ever before to expand your law firm’s presence in the digital landscape. Digital marketing can be an influence multiplier for your brand’s network, and can create new opportunities for your firm to take on more of the quality clients you want.
Some of the best discoveries are accidental, from penicillin to Post-it notes to Velcro. In our case, we recently saw incidental proof of something we already knew: Email is a fantastic way to inform your clients, prospective clients, and referral network that you’re out there doing good work.