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recycle content

How to Recycle Your Best Content to Market Your Law Practice

Many lawyers spend countless hours preparing CLE presentations, writing  informative blog posts, giving media interviews, and generally creating informative content of interest to their clients, prospective clients and referral sources.

The smartest lawyers find ways to get multiple uses out of those efforts by recycling their content in a variety of other formats.

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typewriter displaying the word blogging

Legal Blogging for Business Development

Legal blogs are a relatively low-cost way for lawyers to promote their expertise and demonstrate their knowledge to clients, prospective clients and referral sources. Blogging is also an excellent way for solos and small firm lawyers with niche practices to spur business development and raise their profile in a competitive marketplace.

Developing new business is largely about 1) building relationships and 2) demonstrating that you know what you’re talking about. Blogging can help lawyers do both.

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Aztec calendar to illustrate the importance of planning ahead for legal marketing success

Use Your Calendar for Legal Marketing Success in 2018

With the end of the year upon us, now is the perfect time for insightful lawyers to begin thinking about the best ways to boost their practices in 2018. Regardless of your expertise, there are countless opportunities for legal marketing success based on next year’s calendar.

These upcoming events represent excellent fodder for blog posts, news releases, client alerts, media pitches and other methods to highlight your insights, ability and successful work for clients.

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law firm newsletter is an inexpensive way to stay in touch with clients

Building Your Legal Practice with Personal Networking in an Hour or Less

Many law firms and solo practitioners market their practices by relying heavily on websites, press releases, print and electronic advertising, sponsorships, etc. While those tools certainly can help bring clients to your door if managed effectively, many attorneys continue to miss out on one of the most effective means of attracting new business: personal networking.

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