Cheers to the new year! Whatever you’ve identified as your personal resolution in 2022, we have its business development counterpart to help keep you motivated all year.
Law firms have a complicated relationship with social media. On the one hand, they know they should “engage” with it, but they’re not entirely sure how, or why, or how often. And so many of the social media “rules” they hear are unworkable and unrealistic for law firms, particularly small law firms with few marketing resources.
Sharing your law firm’s news and substantive legal posts via social media is one of the most potent (and absolutely free) ways to amplify firm accomplishments and your lawyers’ valuable thought leadership.
At Muse Communications, we frequently partner with other specialists in the digital and legal marketing field. One of our favorites is Jeff LeBlanc of Luna Digital Studio. We asked Jeff to summarize his best advice for law firms looking to raise their online profile. (Full disclosure: we have not paid for this content, nor have we received any financial incentives for running it. We just really like Jeff.)
By Jeff LeBlanc
Luna Digital Studio
There’s more opportunity than ever before to expand your law firm’s presence in the digital landscape. Digital marketing can be an influence multiplier for your brand’s network, and can create new opportunities for your firm to take on more of the quality clients you want.
With a COVID-19 vaccine seemingly just around the corner, the next 4-6 months are likely to see loads of pent-up demand for restaurants, movie theaters, in-person conferences, live music — and legal services.