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Vintage typewriters spelling out NEWS to illustrate the continuing relevance of press releases

4 Reasons You Should Still Issue a Press Release

Content Marketing , , ,

In the era of online content marketing, the press release seems as quaint and outdated as the fax machine. But a well-written, concise, timely press release remains one of the most potent vehicles for getting your law firm’s story in front of important audiences.

If anything, press releases are more important today than they were back in the day when they took over newsroom fax machines and made one of my editors “cry for the trees” they were written on. (Fortunately for those trees, press releases are now almost entirely distributed electronically. You’re welcome, Earth.)

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navigating merger media

Successfully Navigating Media in Law Firm Mergers

Media Relations , , ,

Recent breaking news about the potential union of Dallas’ Winstead and Atlanta-based Troutman Sanders is another example of how the media can quickly become a factor in private law firm mergers.

Leaders from Winstead and Troutman declined to confirm last week’s story from The Texas Lawbook about their reported plans for a national megafirm. If they combine, the new firm would include nearly 850 attorneys and annual revenues of more than $700 million.

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In Memoriam

Planning Key to Handling the Death of a High-Profile Attorney

Media Relations ,

Making sure you’re prepared on all fronts for the death of a law firm founder or influential firm attorney is something that no one looks forward to, but failing to take a few necessary steps beforehand is a recipe for potential confusion and consternation among the attorneys at your firm, the firm’s clients, and, importantly, the lawyer’s family.

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