We all know those lawyers who seemingly turn up in every media report involving a legal issue. The “free” publicity these expert legal sources receive not only helps them build their public profiles but also enables them to grow their firms by staying top of mind and signing up new clients.
Television dramas such as “Law & Order,” “Bull” and “Suits” make it appear as though lawyers are constantly handling cases that end up on the evening news. But, in the real world, many of the cases you see in news reports got there because someone was thinking like a reporter.
Recent breaking news about the potential union of Dallas’ Winstead and Atlanta-based Troutman Sanders is another example of how the media can quickly become a factor in private law firm mergers.
Leaders from Winstead and Troutman declined to confirm last week’s story from The Texas Lawbook about their reported plans for a national megafirm. If they combine, the new firm would include nearly 850 attorneys and annual revenues of more than $700 million.
In the era of online content marketing, the press release seems as quaint and outdated as the fax machine. But a well-written, concise, timely press release remains one of the most potent vehicles for getting your law firm’s story in front of important audiences.
If anything, press releases are more important today than they were back in the day when they took over newsroom fax machines and made one of my editors “cry for the trees” they were written on. (Fortunately for those trees, press releases are now almost entirely distributed electronically. You’re welcome, Earth.)
Making sure you’re prepared on all fronts for the death of a law firm founder or influential firm attorney is something that no one looks forward to, but failing to take a few necessary steps beforehand is a recipe for potential confusion and consternation among the attorneys at your firm, the firm’s clients, and, importantly, the lawyer’s family.
As the year draws to a close, it’s tempting to succumb to holiday festivities and put work on the back burner. But spending even a little time in the next few weeks planning for business development in 2017 can pay big dividends.