Many lawyers spend countless hours preparing CLE presentations, writing informative blog posts, giving media interviews, and generally creating informative content of interest to their clients, prospective clients, and referral sources.
The smartest lawyers find ways to get multiple uses out of those efforts by recycling their content in a variety of other formats.
From legal news to content marketing and everything in between, here’s what we’ve been reading lately.
With a COVID-19 vaccine seemingly just around the corner, the next 4-6 months are likely to see loads of pent-up demand for restaurants, movie theaters, in-person conferences, live music — and legal services.
Some of the best discoveries are accidental, from penicillin to Post-it notes to Velcro. In our case, we recently saw incidental proof of something we already knew: Email is a fantastic way to inform your clients, prospective clients, and referral network that you’re out there doing good work.
Wow! Lawyers really love rules! Or, more specifically, ad rules. Half of our most popular blog posts this year were about the rules and regulations of Texas lawyer advertising: from compliance to changes, it’s good to know that the lawyers in our community (or, at least the ones who read our blog) are making sure they don’t step out of line.
If you’ve spent hours creating a meaty, informative CLE presentation, don’t just use it once! This infographic was inspired by one of our favorite posts, How to Recycle Your Best Content to Market Your Law Practice.
