A few weeks ago, my colleague Bruce Vincent wrote a great post in which he extolled the virtues of thinking like a reporter if you want to promote your legal case.
Here’s my corollary: if you want to promote your legal practice, think like an editor and publisher. By this, I mean think about your business objective (as a publisher would do) and then come up with a concrete schedule of content that helps you meet those objectives.
Reprinted with permission from Texas Lawyer, August 22, 2018. © 2018 ALM Media Properties, LLC. All rights reserved.
We’re big fans of law firm newsletters. They’re an unobtrusive way to stay in touch with your clients, prospective clients, and referral sources. A newsletter can also help ensure that the timely, informative blog posts you’re writing get more readers.
Many lawyers spend countless hours preparing CLE presentations, writing informative blog posts, giving media interviews, and generally creating informative content of interest to their clients, prospective clients and referral sources.
The smartest lawyers find ways to get multiple uses out of those efforts by recycling their content in a variety of other formats.
Legal blogs are a relatively low-cost way for lawyers to promote their expertise and demonstrate their knowledge to clients, prospective clients and referral sources. Blogging is also an excellent way for solos and small firm lawyers with niche practices to spur business development and raise their profile in a competitive marketplace.
Developing new business is largely about 1) building relationships and 2) demonstrating that you know what you’re talking about. Blogging can help lawyers do both.
We hope you’re having a great holiday and enjoying some much-needed time off with family. We’re taking a break too, but we wanted to share our 10 most popular blog posts of 2017, according to Google Analytics.
Many lawyers I meet seem to be intimidated by the prospect of marketing themselves. There is a never-ending list of things they think they should be doing to develop business, and they’re so overwhelmed that what they often end up doing is nothing.
To those lawyers I say: Have a plan, and start small.
