What’s on the Muse Reading List?
From legal news to content marketing and everything in between, here’s what caught our attention.
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Three Years In, Here’s What I’ve Learned
Three years ago this week, I started Muse Communications. Although it was prompted more by personal considerations than professional (I needed more flexibility to juggle issues related to aging parents), it has turned out to be a professional revelation, helping me find my voice and discover new skills I didn’t know I had.
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The KonMari Method to Effective Law Firm Marketing
There are many available tools for effectively marketing a law firm but one resource that’s all the rage but not might not immediately jump to mind is the popular KonMari lifestyle.
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Multitask Your Legal Marketing
Now that we’re well and truly in the holiday season – the one that exhausts and delights in equal measure – it’s a good time to take a deep dive into one of my favorite timesavers: marketing multitasking.
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Taking Your Legal Marketing into Your Own Hands
If you’re at a law firm with a marketing department, congratulations! You have the support and resources that most solos and small firm lawyers can only dream of.
But, unless your name is on the door or you’re already a major rainmaker, it’s a safe bet that the firm’s marketing team isn’t spending much time helping you achieve your personal marketing goals. More than likely, that responsibility falls on you.
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When it Comes to Business Development, Have a Plan, Start Small
Many lawyers I meet seem to be intimidated by the prospect of marketing themselves. There is a never-ending list of things they think they should be doing to develop business, and they’re so overwhelmed that what they often end up doing is nothing.
To those lawyers I say: Have a plan, and start small.