Let Your New Year’s Resolutions Guide Your Lawyer Marketing in 2022
Cheers to the new year! Whatever you’ve identified as your personal resolution in 2022, we have its business development counterpart to help keep you motivated all year.
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Hallelujah, You Just Passed the Bar! Now What?
Congratulations to everyone who just passed the bar exam. That’s quite an accomplishment.
If you’re going into private practice, much of your success or failure will be determined by how much business you can develop. Now is the time to build the habits you’ll need to bring in clients later in your career.
Read on for some tips.
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Looking to Juice Your Legal Marketing? First, Take These Two Steps
With our pandemic quarantine nearing an end (fingers crossed), more and more law firms are looking to step back in to the marketing game in anticipation of increased legal demand.
For those who get their business from referrals (as opposed to advertising and search engine results), I always recommend taking these two steps to figure out the best and smartest way to spend their limited marketing resources.
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How to Put Your Best Ambassadors to Work for Your Law Firm’s Social Media Presence
Sharing your law firm’s news and substantive legal posts via social media is one of the most potent (and absolutely free) ways to amplify firm accomplishments and your lawyers’ valuable thought leadership.
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Is Personal Networking Passé Now?
When you’re prioritizing your law firm marketing efforts, you may be asking yourself, “What’s the best way to spend my limited resources, specifically my time and my money?”
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Use Email to Nurture Your Referral Network
When solo and small firm lawyers ask how they can gin up their business development, I start by asking them where they already get their business.