When you’re prioritizing your law firm marketing efforts, you may be asking yourself, “What’s the best way to spend my limited resources, specifically my time and my money?”
When solo and small firm lawyers ask how they can gin up their business development, I start by asking them where they already get their business.
Three years ago this week, I started Muse Communications. Although it was prompted more by personal considerations than professional (I needed more flexibility to juggle issues related to aging parents), it has turned out to be a professional revelation, helping me find my voice and discover new skills I didn’t know I had.
There are many available tools for effectively marketing a law firm but one resource that’s all the rage but not might not immediately jump to mind is the popular KonMari lifestyle.
Now that we’re well and truly in the holiday season – the one that exhausts and delights in equal measure – it’s a good time to take a deep dive into one of my favorite timesavers: marketing multitasking.
If you’re at a law firm with a marketing department, congratulations! You have the support and resources that most solos and small firm lawyers can only dream of.
But, unless your name is on the door or you’re already a major rainmaker, it’s a safe bet that the firm’s marketing team isn’t spending much time helping you achieve your personal marketing goals. More than likely, that responsibility falls on you.