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Vintage typewriters spelling out NEWS to illustrate the continuing relevance of press releases

4 Reasons You Should Still Issue a Press Release

Content Marketing , , ,

In the era of online content marketing, the press release seems as quaint and outdated as the fax machine. But a well-written, concise, timely press release remains one of the most potent vehicles for getting your law firm’s story in front of important audiences.

If anything, press releases are more important today than they were back in the day when they took over newsroom fax machines and made one of my editors “cry for the trees” they were written on. (Fortunately for those trees, press releases are now almost entirely distributed electronically. You’re welcome, Earth.)

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crazy fast speedometer

3 Ways Digital Marketing Can Move the Dial on Your BizDev in 2021

Content Marketing , , ,

At Muse Communications, we frequently partner with other specialists in the digital and legal marketing field. One of our favorites is Jeff LeBlanc of Luna Digital Studio. We asked Jeff to summarize his best advice for law firms looking to raise their online profile. (Full disclosure: we have not paid for this content, nor have we received any financial incentives for running it. We just really like Jeff.)

By Jeff LeBlanc
Luna Digital Studio

There’s more opportunity than ever before to expand your law firm’s presence in the digital landscape. Digital marketing can be an influence multiplier for your brand’s network, and can create new opportunities for your firm to take on more of the quality clients you want.

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Google search page

Smaller Law Firms Will Benefit from Google’s Site Diversity Change

Content Marketing , , ,

Earlier this month, Google announced a “site diversity change,” creating a window of opportunity for smaller law firms that have struggled to claim space on the first page of search engine results.

While the change will not alter where websites are ranked in search results, it will impact the number of results from a single website domain and any subdomains.

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SEO Matters: A Q&A with Sarah Hadden

Content Marketing , , ,

I’ll be candid: Search engine optimization, or SEO, isn’t a cornerstone of what we do for our clients, simply because most of our clients get their work through referrals and not Google searches. As a result, SEO is secondary in the hierarchy of our clients’ content marketing activities.

However, the work that we do makes a positive impact on their SEO, even though that’s not our primary goal. By planning and helping our clients create content that reflects their clients’ and prospective clients’ concerns, we help our clients improve their SEO by ensuring their websites present fresh and relevant information.

When our clients have more technical optimization needs (such as a practice that relies heavily on clients finding them through online search engines), we work with Sarah Hadden of Words and Pictures Marketing.

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