With the economy on wobbly legs, many lawyers are looking to refresh their business development efforts on a shoestring budget. If you’re embarking on a DIY legal marketing program, the tools listed here can help.
With many law firms reporting a significant slowdown in demand for their services, lawyers are naturally looking to juice up their marketing efforts. The trouble is that business development options are limited when you can’t network face-to-face without putting your and your family’s health at risk and your budget is tight.
Fortunately, content marketing is a socially distant and budget-conscious way to get out the word that you’re open for business.
Blogging is a fantastic way for lawyers to demonstrate their expertise. But for lawyers who don’t have access to a blog for whatever reason, LinkedIn’s Articles platform is an easy, effective, and completely free alternative.
Our recent blog post, LinkedIn is Boring But Lawyers Should Be There Anyway, offered up some best practices for lawyers looking to maximize their LinkedIn presence in the least amount of time.
In this post, we’ll discuss how to do all that while staying out of trouble with the State Bar of Texas.
Opening a new law firm is, admittedly, overwhelming. You have to find office space, establish a secure computer network, hire the right employees, buy office equipment, and accomplish a million other tasks.
If you want to make sure your new firm has plenty of business, we’d like to add one more bucket of tasks: how you will market your new firm. In this post, I look at several areas that every new firm should consider prior to launch.
A few weeks ago, my colleague Bruce Vincent wrote a great post in which he extolled the virtues of thinking like a reporter if you want to promote your legal case.
Here’s my corollary: if you want to promote your legal practice, think like an editor and publisher. By this, I mean think about your business objective (as a publisher would do) and then come up with a concrete schedule of content that helps you meet those objectives.
