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Control Your Marketing

Taking Your Legal Marketing into Your Own Hands

If you’re at a law firm with a marketing department, congratulations! You have the support and resources that most solos and small firm lawyers can only dream of.

But, unless your name is on the door or you’re already a major rainmaker, it’s a safe bet that the firm’s marketing team isn’t spending much time helping you achieve your personal marketing goals. More than likely, that responsibility falls on you.

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recycle content

How to Recycle Your Best Content to Market Your Law Practice

Many lawyers spend countless hours preparing CLE presentations, writing  informative blog posts, giving media interviews, and generally creating informative content of interest to their clients, prospective clients and referral sources.

The smartest lawyers find ways to get multiple uses out of those efforts by recycling their content in a variety of other formats.

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Hand holding worm to symbolize how marketing can be icky

Getting Past the ‘Ick’ Factor in Legal Marketing

One of the biggest impediments to embarking on a full-throttle marketing plan is the reluctance many lawyers have about tooting their own horn.

I see this more frequently among women lawyers, but it is not exclusively a female problem. Lawyers of both genders have trouble with marketing, especially the part where they have to assert that they’re good at something and ask for business.

Simply put, lots of people find the act of marketing themselves to be icky. But mortgage and tuition payments don’t grow on trees, so if we want to stay solvent, we have to find ways to make marketing less icky.

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typewriter displaying the word blogging

Legal Blogging for Business Development

Legal blogs are a relatively low-cost way for lawyers to promote their expertise and demonstrate their knowledge to clients, prospective clients and referral sources. Blogging is also an excellent way for solos and small firm lawyers with niche practices to spur business development and raise their profile in a competitive marketplace.

Developing new business is largely about 1) building relationships and 2) demonstrating that you know what you’re talking about. Blogging can help lawyers do both.

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Muse Communications LLC

 

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