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typewriter displaying the word blogging

Legal Blogging for Business Development

Legal blogs are a relatively low-cost way for lawyers to promote their expertise and demonstrate their knowledge to clients, prospective clients and referral sources. Blogging is also an excellent way for solos and small firm lawyers with niche practices to spur business development and raise their profile in a competitive marketplace.

Developing new business is largely about 1) building relationships and 2) demonstrating that you know what you’re talking about. Blogging can help lawyers do both.

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When it Comes to Business Development, Have a Plan, Start Small

Many lawyers I meet seem to be intimidated by the prospect of marketing themselves. There is a never-ending list of things they think they should be doing to develop business, and they’re so overwhelmed that what they often end up doing is nothing.

To those lawyers I say: Have a plan, and start small.

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Appellate Twitter

The Marketing Appeal of #AppellateTwitter

What marketing team hasn’t been tasked with coming up with something that “goes viral”? Unfortunately, in trying to catch lighting in a bottle, most of those attempts at creating viral content have either fallen flat or backfired.

Although there’s no guaranteed recipe for creating viral content, when a blog post, meme or hashtag captures a certain zeitgeist, there are proven ways for marketing professionals and business developers to capitalize on it.

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