Texas lawyers may be able to vote on the long-anticipated rules for legal advertising as early as next year. But there appears to be more work to do, particularly regarding the controversy over allowing lawyers and law firms to use trade names.
Wow! Lawyers really love rules! Or, more specifically, ad rules. Half of our most popular blog posts this year were about the rules and regulations of Texas lawyer advertising: from compliance to changes, it’s good to know that the lawyers in our community (or, at least the ones who read our blog) are making sure they don’t step out of line.
The proposed changes to the rules for lawyer advertising in Texas are on track to be submitted for official approval.
Muse’s own Amy Boardman Hunt and Gene Major, the State Bar of Texas Director of Advertising Review, were guests on the State Bar of Texas Podcast discussing with host Rocky Dhir how lawyers can market themselves in ways that comply with the State Bar of Texas’ Disciplinary Rules of Professional Conduct, which govern lawyer advertising in Texas.
Our recent blog post, LinkedIn is Boring But Lawyers Should Be There Anyway, offered up some best practices for lawyers looking to maximize their LinkedIn presence in the least amount of time.
In this post, we’ll discuss how to do all that while staying out of trouble with the State Bar of Texas.
The internet has given law firms a vast array of new ways to raise their profile and market their services, including search engine optimization, pay-per-click, retargeting and digital ads. But many law firms still make little, if any, use out of one of the most effective and inexpensive ways to stay in touch with clients, prospective clients and referral sources: email.