It can be a struggle to develop content ideas for your firm’s blog/newsletter/social media. So, if you’re looking for a year-end/New Year idea, here’s one that takes very little time to pull together: a year-end greatest hits compilation.
A good legal blog is one of the cornerstones of a solid content marketing program for any lawyer or law firm. It’s also one of the most efficient and affordable ways for a lawyer to showcase his or her expertise.
Once you’ve posted something on your blog, of course, you have to get it in front of readers. But the central question, “What should I blog about?,” is enough to keep many people from launching a blog, let alone embarking on a more comprehensive content marketing program.
At Muse Communications, we love sharing tools, ideas and techniques that make our clients’ lives easier. That’s why, periodically, we’ll feature content from contributing writers. And because we’re former journalists, we feel the need to disclose that, no, we have not paid for this content, nor have we received any financial incentives for running it. Enjoy, and we hope you find this post useful! [Note: for our own (more traditional) primer on defeating writer’s block, take a look at Bruce Vincent’s post.]
By necessity or personal choice, many lawyers take matters into their own hands when writing their blog or other marketing text. But splitting time between representing clients and marketing a law firm can be trying, especially if you experience writer’s block.
This post examines some of the reasons for writer’s block and the acknowledged best practices for overcoming it, along with a few tips I’ve cultivated during the past 30 years as a writer and editor.