Lawyers and law firms have unique marketing needs, and Muse Communications is uniquely qualified to help meet them.
Our marketing and public relations pros have been serving the Texas legal community since 1997. Our clients have included large law firms, boutiques, and individual lawyers engaged in a wide variety of practice areas.
We understand both the cultural and regulatory environment that governs legal marketing, and we strive to provide services that are both creative and compliant with State Bar of Texas Advertising Rules.
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If you want to make sure your new firm has plenty of business, we’d like to add one more bucket of tasks: how you will market your new firm. In this post, I look at several areas that every new firm should consider prior to launch.
I’ll be candid: Search engine optimization, or SEO, isn’t a cornerstone of what we do for our clients, simply because most of our clients get their work through referrals and not Google searches. As a result, SEO is secondary in the hierarchy of our clients’ content marketing activities.
However, the work that we do makes a positive impact on their SEO, even though that’s not our primary goal. By planning and helping our clients create content that reflects their clients’ and prospective clients’ concerns, we help our clients improve their SEO by ensuring their websites present fresh and relevant information.
When our clients have more technical optimization needs (such as a practice that relies heavily on clients finding them through online search engines), we work with Sarah Hadden of Words and Pictures Marketing.