Amy Boardman Hunt
Amy founded Muse Communications in 2016 after 30 years in legal journalism and public relations. Her clients have included some of the largest law firms in Texas, as well as a variety of boutiques and individual attorneys in a wide array of practice areas.
She is committed to providing her clients with tailored marketing solutions to meet their individual goals. Amy has decades of experience in traditional media relations as well as content marketing, and is able to craft a marketing strategy using one or both approaches, depending on a firm’s needs.
In addition to helping lawyers grow their practices, she is an evangelist for the gospel of self-promotion, particularly when it comes to women lawyers. Amy believes the best self-promotion isn’t blustery or obnoxious. It’s tasteful, informative, and, most important, deployed strategically.
Amy is a native Texan and a graduate of the University of Texas at Austin. She can be reached at email@example.com or 214.801.8116.
Bruce joined Muse Communications with more than 25 years of experience as a legal journalist, media consultant and communications professional.
In his former role as a reporter and managing editor for Texas Lawyer newspaper and a field correspondent for Courtroom Television Network (Court TV), Bruce covered some of the top legal news in Texas and nationally. He is the only reporter to provide gavel-to-gavel coverage of the 1995 federal trial that resulted in the State Bar of Texas’ rules for lawyer advertising, which cover law firm websites and other promotional communications.
During more than two decades as a media consultant and communications professional, Bruce has helped a variety of individual attorneys and law firms announce important legal victories and firm news. His public relations background includes years of experience in crisis communications and reputation management. Bruce also is responsible for providing solid content for firm websites, blogs and legal advertising.
A seasoned editor with a sharp eye, Bruce makes sure clients’ messages are professional, compelling and adhere to the highest ethical standards.
Bruce can be reached at firstname.lastname@example.org or 214.763.6226.
Having dedicated her career to marketing communications, Christina has served lawyers and law firms on both the agency side with Cooksey Communications and Androvett Legal Media, and in-house with Gardere Wynne Sewell. She has an active member of the Legal Marketing Association since 2011, and served as membership chair in 2015 and 2016.
While she handles a variety of tasks for Muse Communications, Christina’s primary role is newsletter design and development. With an eye for design and a particular expertise in conversion copywriting, Christina creates newsletters that fit the technical requirements of the ever-evolving digital landscape, align with a firms’ brand identity, and include messaging that drives audience engagement.
Christina earned her bachelor’s degree from Southern Methodist University, where she majored in Journalism and Spanish. Her hobbies include pub trivia, yoga, and travel (next up: Italy 2019. Ciao!).
If you’d like to contact Christina about law firm marketing – or if you have some obscure knowledge and think you’d be a good trivia teammate – send her a note at email@example.com.
Clearly, much has changed during our three decades in journalism (Amy’s first “laptop” was a Radio Shack TRS-80 and her first newsroom didn’t even have a fax machine), but what hasn’t changed is the importance of a concise, well-told story.
That’s why we’re here.
If you want to make sure your new firm has plenty of business, we’d like to add one more bucket of tasks: how you will market your new firm. In this post, I look at several areas that every new firm should consider prior to launch.