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What’s on the Muse Reading List?

From legal news to content marketing and everything in between, here’s what caught our attention.

Week of May 20, 2019

The Why, When, and How of Republishing Blog Posts, by Kim Moutsos for Content Marketing Institute. We’ve written before on the importance of recycling your content, and this article via CMI provides a deeper dive into the methodology behind the practice. Have a read and then review your archive: Is there anything worth updating and sharing again?
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A ManPic Worth a Thousand Words: Women and Law, by Stephen Embry for TechLawCrossroads. The author makes an interesting observation: Half of his graduating law school class consisted of women, but flash forward thirty years and the majority of the managing partners at a recent lawyers event were men. In this post he provides some suggestions to remedy the situation (as well as some well-placed outrage at the inequality issue as a whole).
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12 Ways to Level-Up Your Email Marketing Game in 2019, via Emma. Real talk: most of these suggestions are more suited for consumer-facing brands than the legal profession. That said, it’s always important to find new and interesting ideas, no matter what field you’re in. Even if you only try two of the options on this 12-item rundown, it’s a start that will put you ahead of the competition.
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What to Do When Work Is Slow, by Elizabeth Grace Saunders for Harvard Business Review. One of a business owner’s biggest fears is an ebb in the workflow, but it can be a blessing in disguise. Make the most of your free time by not only developing business, but by taking a brain break and catching up on some much-needed relaxation. You never know what good ideas might come from stepping away from work for a bit.
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Need help turning your legal marketing to-do list into reality? We can help with that! Just drop us a line.

Week of April 22, 2019

Blurry McDonald’s Campaign by TBWA\ Proves Its Menu Items’ Iconic Status, by Sofia Lekka Angelopoulou for designboom. General knowledge dictates that in order to market your brand, you should make sure that your brand is clearly visible in all your communications. What do you do, however, when the market is already so saturated by your brand that it’s become background noise? Do what TBWA\ did and make it blurry. Sometimes jarring, abstruse imagery can make a more positive impact than straight-forward photos.
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SPAM Traps: I Want to Play a Game, by Emöke Magyari for Return Path. Has your firm’s resident marketer ever received an email that read along the lines of “I have a 5,000-contact list available for purchase”? If so, unsubscribe and delete immediately! Some cybersecurity systems have email addresses in place that are specifically dedicated to identifying and reporting unsolicited emails, and they could get you in a lot of trouble. The takeaway: Always practice safe sends and make sure you know where your email addresses have been.
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Women Describe Their Experience Working in Big Law, And It’s Not Pretty, by Erin Hichman for Law.com. Well, this behavior is just ridiculous, and it seems that Big Law has a lot of growing up to do. That said, I would like to focus on the positive: I applaud the senior partners and management staff – both men and women – who support their junior colleagues in advancing their careers and achieving personal successes. Let’s all strive to develop those kinds of relationships.
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Designing Distributed: Collaboration on Doist’s Fully-Remote Design Team, by Ana Ferreira for Inside Design by InVision. Astute readers will notice that this installment of “Stuff We’re Reading” has featured an international cast of players. As for me: while I’m based in Dallas, I frequently work from outside Texas when I’m visiting my friends or family, or taking a short trip to see another part of the U.S. Remote work is becoming the new normal, and some firms (shout out to Grable Martin Fulton, PLLC) have been in the game a while. Read on to learn more about how to create this lifestyle.
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Week of April 8, 2019

Why Empathy Wins in Email Marketing, by Bettina Specht for Litmus. We constantly emphasize the importance of sending newsletters for information first and marketing second (or even third). Sender reputations are important, and if your recipients constantly feel like they’re being sold to, it could result in unsubscribes, or worse: SPAM reporting. Here’s the argument for placing empathy at the forefront of your newsletter strategy.
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Wait, Are People Really Tracking My Emails?, by Claire Lampen for The Cut. Yes! Yes, they are. We all know about corporations (and, ahem, small agencies) track their email distributions, but did you know that there are plugins that allow you to track personal email from Gmail or Outlook? It’s an invasive world we’re living in; here’s how to join in the paranoia.
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Your Productivity Hinges on How You Arrange Your Desk, by Ali Hoff Kosik via Medium. The headline is fairly hyperbolic, but there’s truth to the statement. If your desk isn’t arranged according to your needs, you might not be reaching your productivity potential. For example, I work at my kitchen table (it has the best view of the courtyard), and as such, I need to make sure clutter is at a minimum so that I can quickly switch from desk mode to dinner mode and back again. Here are some other helpful tips.
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Ultimate Email Marketing Benchmarks for 2019: By Industry & Day, via Campaign Monitor. The first time I had to tell a client that their email distribution received a 25% open rate, I was terrified. Flash forward nearly ten years later, and I’ve learned 25% is pretty good. Read on for more trends and insights on email distribution and see how your emails stack up against the averages.
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Week of March 25, 2019

Forget Prom. This 16-Year-Old Is Headed to Law School, by Karen Sloan for Texas Lawyer. Bravo and a big congratulations to Haley Taylor Schlitz who’s headed to SMU’s Dedman School of Law in the fall! But honestly, how could we expect anything less from a student who describes the LSATs as “really fun”? If this prodigy doesn’t inspire you to pursue your academic dreams, I don’t know what will. (Also, as a proud SMU graduate, I just want to say: great choice, Haley!)
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How to Create Irresistible Re-Engagement Emails, via Emma. People always say it doesn’t hurt to ask, but I have a caveat: it doesn’t hurt to ask politely. Keep that in mind with re-engagement emails. Contacts who stop engaging with your content is a fact of life for marketers. However, if you take a thoughtful approach to asking them to participate, you might end up with a new brand evangelist. Emma shows us how it’s done.
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How to Develop a Brand Identity System, by Karen Gustafson for TechCrunch. This article might be a little in the weeds for those who don’t work with brands every day, but stick with it. The takeaways can be applied to any business, even law firms. One thing to always keep in mind: know your story, and the rest will fall into place.
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