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What’s on the Muse Reading List?

From legal news to content marketing and everything in between, here’s what caught our attention.

Week of March 11, 2019

Pay Discrimination Only Explains Part of the Gender Wage Gap, by Lexi Schapitl for Vox. OK, so we’re one business day late to the International Woman’s Day posts, but as we were researching Stuff We’re Reading last Friday, this report came to mind. It’s not news, but this post by Vox is a great lead-up to the wage gap episode in the Netflix series, Explained (admittedly not “reading,” but quite informative nonetheless). There are multiple factors that impact the pay disparity, and it’s important to know what they are so that we don’t contribute to the cycle.
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To Be More Creative, Schedule Your Breaks, by Jackson G. Lu, Modupe Akinola and Malia Mason for Harvard Business Review. I love The Pomodoro Technique, mostly because I think it helps with my creativity. We’re living and working in a time where we put pressure on ourselves to always be accessible. This can lead to creative burnout – it certainly does for me – and so I force myself to take breaks for every 25 minutes of work. Here’s scientific proof to support my strictly anecdotal evidence.
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Peek Inside Casper’s $750 Million Content Marketing Universe, by Jeffrey Kranz for Overthink Group. This blog post provides a great lesson on how the content marketing we do on a much smaller scale every day is pretty much the same as what the big leagues do to build their multi-million dollar businesses. As Amy says, content marketing is a “rich tapestry,” and the author does a superb job of showing us how this tapestry is woven on a macro level.
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How to Be Ambitious Without Getting Stressed Out, by Lisa Evans for Fast Company. How many times have you thought to yourself, “If I want to buy a helicopter by the time I’m 35, I need to bill X hours a day for X years”? Just me? Regardless of where our success-related thought spirals lead us, stress is the real deal that tends to accompany ambition. The trick is to celebrate the small victories (No helicopter? No problem!), create a routine and realize that work isn’t the most important thing – ironically, it might make you more successful!
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Need help turning your legal marketing to-do list into reality? We can help with that! Just drop us a line.

Week of Feb. 25, 2019

Why Men Shy Away from Mentoring Women, by Richard J. Reddick, Ed.D., for Psychology Today. Following the #MeToo movement, some men in leadership roles report experiencing anxieties about mentoring junior women. Dr. Reddick explores this phenomenon in his article for Psychology Today, and argues that for true advancement to occur, we should all keep in mind that “there is a large space between supportive mentoring and harassment.” Basically, treat a mentee like a mentee.
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Attorney Bios: Make LinkedIn Recommendations Your New BFF, by Susan Costall for Attorney at Work. Clients often cringe when we suggest they reach out to their own clients for professional recommendations. It’s awkward to ask someone, “hey, can you please say something nice about me?” Thank goodness for LinkedIn, which makes it more socially acceptable to ask for recs. Learn how to leverage the channel’s recommendations feature to build your own testimonials section.
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Oh God, It’s Raining Newsletters, by Craig Mod for craigmod.com. The best way to get inspiration is by looking beyond your profession to see what other industries and practitioners are doing. Here’s a well-written and thoughtful rundown of some excellent newsletters to inspire your next email.
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But His Emails, by Ruth Graham for Slate. President Trump seems to be sending emails that call to mind an early-Craigslist-meets-Drudge-Report hybrid. On top of that, they’re riddled with spelling and grammatical errors. These “flaws,” however, might actually be an intentional use of design to capture his audience’s attention. Learn more about email on both side of the political spectrum and how “good” does not always equal “effective.”
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Week of Feb. 11, 2019

Elite Law Firm’s All-White Partner Class Stirs Debate on Diversity, by Noam Scheiber and John Eligon for The New York Times. Despite being overall more diverse than their competitors, Paul, Weiss is facing criticism for its all-white new partner class. This issue begs the larger question: even though firms are more aware of the importance of diversity, what are they doing to ensure their hiring and development practices consistently align with those values?
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Blogging Statistics and Trends: The 2018 Survey of 1,000+ Bloggers, by Andy Crestodina for Orbit Media. We’ve said it before and we’ll say it again: we love year-in-review articles, and this one surpasses anything we’ve seen on blogging so far. One interesting takeaway: bloggers publish less frequently, but invest more time. That tracks, considering the average blog post length has grown by 42% over five years.
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How to Negotiate Like a Badass, by Rachel Gates for The Everygirl. The last item took me a while to figure out, but it’s perhaps the most important tool in my negotiation arsenal: knowing when to walk away. If you’re a freelancer or in any way responsible for building your own business, it’s important to know your worth. If someone else insists on an unfair compromise, just walk. A better opportunity will present itself later.
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The Bias of Color, by Daniel Lee-Jacbos for ArtHaus via Medium. Have you ever noticed that many law firms use shades of blue as their brand colors? Interesting for a profession that is meant  to take sides, considering that blue, in ancient times, was a neutral tone. Get a crash course on color in this blog post, and how you can leverage it in your own branding. And if you’re more of an audio person, check out “The Secret Lives of Color” by the podcast 99 Percent Invisible.
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Week of Jan. 28, 2019

The Hot New Channel for Reaching People: Email, by Christopher Mims for the Wall Street Journal. If you still need to be convinced that email is the way to go, read this article that’s been making the rounds among #EmailGeeks. One point: “Email still has the highest return on investment per marketing dollar spent, according to the Data & Marketing Association.” And if the bottom line doesn’t convince you, maybe the success stories will.
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Committee on Disciplinary Rules and Referenda Proposed Rule Changes, by the Committee on Disciplinary Rules and Referenda for the State Bar of Texas. Rules, rules, rules. It’s what being a lawyer is all about! Just kidding. Let’s get serious: this PDF provides proposed revisions to the State Bar of Texas’ ad rules; take a look to see how it might affect your marketing in 2019 (and if you want an overview, we have a summary on the blog).
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Will Your Current Email Newsletter Be Successful in 2019?, via Campaign Monitor. Or, more accurately, here’s how to make sure your email newsletter is successful in 2019. From the simplistic (make sure your logo is at the top) to the statistic (measure your data points), here are the points to consider when you decide to ride the email wave.
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Email Marketing Hacks: 3 Tips to Improve Your Sender Reputation, by Danielle Granger for The Frisky. Did you know? Your sender reputation plays a huge role in email deliverability. That’s why we’re so obsessive about high-quality distribution lists! Quality and consistency are key; this article tells you why.
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