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How to Recycle Your Best Content to Market Your Law Practice
Recycling your best content – particularly “evergreen” content that’s not tied to a breaking news story– can save you time and effort and give you valuable material that you can use for months or even years to come. How to recycle? Enter: Turkey Time.
A Quick Guide to Clean Email Distribution Lists
Do you ever get those emails with your first name in the subject line? “Hey Christina – Your Valentine’s Day Outfit Inspiration Is Here!” or “It’s time to start cooking, Christina!” (Side note: Do people really have Valentine’s Day outfits?) Well, that didn’t happen by accident. You receive emails addressed specifically to you because some way, somehow, somebody either entered your information into a specific field in an email database, or you signed up yourself. State Bar Top 10 blog postAnd if the information is inaccurate? Let’s just say you might be sending an email that starts with “Dear, The Honorable.”