Storytime Blog
Our latest news and articles.
Tag
- Attorney At Work 3
- Best Law Firms 1
- Best Lawyer Lists 1
- Canva 1
- D Magazine Best Lawyers in Dallas 1
- Dallas 1
- Gene Major 2
- Legal Marketing 2
- LinkedIn 3
- Media Relations 3
- Merger 1
- Newsletters 2
- Press Release 1
- Rocky Dhir 1
- SEO 1
- Social Media 6
- State Bar Advertising Review 2
- State Bar of Texas 1
- State Bar of Texas Podcast 1
- Super Lawyers 1
- Texas Board of Legal Specialization 1
- Texas Disciplinary Rules of Professional Conduct 5
- Texas Lawyer 1
- Texas Young Lawyers Association 1
- Troutman 1
- Websites 1
- Winstead 1
- ad rules 1
- awards 1
- blogging 2
- content marketing 2
- distribution list 1
- e-mail marketing 1
- email marketing 2
- lawyer awards 1
- legal marketing 7
- personal networking 3
- referrals 1
- white papers 1
How to Recycle Your Best Content to Market Your Law Practice
Many lawyers spend countless hours preparing CLE presentations, writing informative blog posts, giving media interviews, and generally creating informative content of interest to their clients, prospective clients, and referral sources. The smartest lawyers find ways to get multiple uses out of those efforts by recycling their content in a variety of other formats. Recycling your best content – particularly “evergreen” content that’s not tied to a breaking news story, such as a court ruling or current event – can save you time and effort and give you valuable material that you can use for months or even years.
A Quick Guide to Clean Email Distribution Lists
Do you ever get those emails with your first name in the subject line? “Hey Christina – Your Valentine’s Day Outfit Inspiration Is Here!” or “It’s time to start cooking, Christina!” (Side note: Do people really have Valentine’s Day outfits?) Well, that didn’t happen by accident. You receive emails addressed specifically to you because some way, somehow, somebody either entered your information into a specific field in an email database, or you signed up yourself. State Bar Top 10 blog postAnd if the information is inaccurate? Let’s just say you might be sending an email that starts with “Dear, The Honorable.”