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LinkedIn for Lawyers Who Don’t Like LinkedIn
In kickoff meetings with new clients, most of them make a similar confession: “Just so you know,” they say, “I’m not good on LinkedIn.” And when I check out their LinkedIn profiles, I discover that they are right.
Is This Award Real? 5 Clues to Sniff Out Scammers
A significant portion of a legal marketer’s job these days is spent navigating lawyer awards. When a lawyer receives a noteworthy award, we want to publicize it, typically with an announcement on the firm’s website, on their social media and possibly via a dedicated email announcement.
Use Email to Nurture Your Referral Network
When solo and small firm lawyers ask how they can gin up their business development, I start by asking them where they already get their business. That answer is almost always “referrals.” It could be referrals from other lawyers and professional colleagues, clients and former clients, or any number of sources. So then I ask, “What are you doing to stay on your referral network’s radar?”