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Looking to Juice Your Legal Marketing? First, Take These Two Steps
For lawyers and law firms that get their business from referrals (as opposed to advertising and search engine results), I always recommend two steps to figure out the best and smartest way to spend their limited marketing resources.
Content from Our Clients
Our clients have been doing a great job of informing their readers of new legal developments.
How to Recycle Your Best Content to Market Your Law Practice
Recycling your best content – particularly “evergreen” content that’s not tied to a breaking news story– can save you time and effort and give you valuable material that you can use for months or even years to come. How to recycle? Enter: Turkey Time.
LinkedIn for Lawyers Who Don’t Like LinkedIn
In kickoff meetings with new clients, most of them make a similar confession: “Just so you know,” they say, “I’m not good on LinkedIn.” And when I check out their LinkedIn profiles, I discover that they are right.
Is This Award Real? 5 Clues to Sniff Out Scammers
A significant portion of a legal marketer’s job these days is spent navigating lawyer awards. When a lawyer receives a noteworthy award, we want to publicize it, typically with an announcement on the firm’s website, on their social media and possibly via a dedicated email announcement.
Texas Lawyer Names Muse Communications Tops in 3 Cities
Once again, Muse Communications was named one of Texas’ best legal public relations firms in an annual survey of the readers of Texas Lawyer. This year, not only did we earn a spot in Texas Lawyer’s Hall of Fame (for the third year in a row), but we also earned recognition in three cities: Dallas, Austin, and Houston.
A Quick Guide to Clean Email Distribution Lists
Do you ever get those emails with your first name in the subject line? “Hey Christina – Your Valentine’s Day Outfit Inspiration Is Here!” or “It’s time to start cooking, Christina!” (Side note: Do people really have Valentine’s Day outfits?) Well, that didn’t happen by accident. You receive emails addressed specifically to you because some way, somehow, somebody either entered your information into a specific field in an email database, or you signed up yourself. State Bar Top 10 blog postAnd if the information is inaccurate? Let’s just say you might be sending an email that starts with “Dear, The Honorable.”