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How to Recycle Your Best Content to Market Your Law Practice
Many lawyers spend countless hours preparing CLE presentations, writing informative blog posts, giving media interviews, and generally creating informative content of interest to their clients, prospective clients, and referral sources. The smartest lawyers find ways to get multiple uses out of those efforts by recycling their content in a variety of other formats. Recycling your best content – particularly “evergreen” content that’s not tied to a breaking news story, such as a court ruling or current event – can save you time and effort and give you valuable material that you can use for months or even years.
Looking to Juice Your Legal Marketing? First, Take These Two Steps
With our pandemic quarantine nearing an end (fingers crossed), more and more law firms are looking to step back in to the marketing game in anticipation of increased legal demand.
For those who get their business from referrals (as opposed to advertising and search engine results), I always recommend taking these two steps to figure out the best and smartest way to spend their limited marketing resources.