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Looking to Juice Your Legal Marketing? First, Take These Two Steps
For lawyers and law firms that get their business from referrals (as opposed to advertising and search engine results), I always recommend two steps to figure out the best and smartest way to spend their limited marketing resources.
How to Recycle Your Best Content to Market Your Law Practice
Recycling your best content – particularly “evergreen” content that’s not tied to a breaking news story– can save you time and effort and give you valuable material that you can use for months or even years to come. How to recycle? Enter: Turkey Time.