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4 Reasons You Should Still Issue a Press Release
In the era of online content marketing, the press release seems as quaint and outdated as the fax machine. But a well-written, concise, timely press release remains one of the most potent vehicles for getting your law firm’s story in front of important audiences.
Looking to Juice Your Legal Marketing? First, Take These Two Steps
With our pandemic quarantine nearing an end (fingers crossed), more and more law firms are looking to step back in to the marketing game in anticipation of increased legal demand.
For those who get their business from referrals (as opposed to advertising and search engine results), I always recommend taking these two steps to figure out the best and smartest way to spend their limited marketing resources.
How to Put Your Best Ambassadors to Work for Your Law Firm’s Social Media Presence
Sharing your law firm’s news and substantive legal posts via social media is one of the most potent (and absolutely free) ways to amplify firm accomplishments and your lawyers’ valuable thought leadership.
Use Email to Nurture Your Referral Network
When solo and small firm lawyers ask how they can gin up their business development, I start by asking them where they already get their business. That answer is almost always “referrals.” It could be referrals from other lawyers and professional colleagues, clients and former clients, or any number of sources. So then I ask, “What are you doing to stay on your referral network’s radar?”
Podcast: Legal Marketing that Complies with State Bar of Texas Ad Rules
Muse’s own Amy Boardman Hunt and Gene Major, the State Bar of Texas Director of Advertising Review, were guests on the State Bar of Texas Podcast discussing with host Rocky Dhir how lawyers can market themselves in ways that comply with the State Bar of Texas’ Disciplinary Rules of Professional Conduct, which govern lawyer advertising in Texas.
A Quick Guide to Clean Email Distribution Lists
Do you ever get those emails with your first name in the subject line? “Hey Christina – Your Valentine’s Day Outfit Inspiration Is Here!” or “It’s time to start cooking, Christina!” (Side note: Do people really have Valentine’s Day outfits?) Well, that didn’t happen by accident. You receive emails addressed specifically to you because some way, somehow, somebody either entered your information into a specific field in an email database, or you signed up yourself. State Bar Top 10 blog postAnd if the information is inaccurate? Let’s just say you might be sending an email that starts with “Dear, The Honorable.”
Successfully Navigating Media in Law Firm Mergers
When solo and small firm lawyers ask how they can gin up their business development, I start by asking them where they already get their business. That answer is almost always “referrals.” It could be referrals from other lawyers and professional colleagues, clients and former clients, or any number of sources. So then I ask, “What are you doing to stay on your referral network’s radar?”
Deciphering the State Bar of Texas Advertising Rules with Gene Major
For more than 20 years, the State Bar of Texas advertising rules have governed lawyer advertising, including print and electronic ads, websites, brochures and practically any communication about a lawyer’s legal services that reaches the public. Despite two decades of regulation, Texas lawyers and law firms still have questions about exactly what is and isn’t allowed, and the potential impact for violations.
Planning Key to Handling the Death of a High-Profile Attorney
Making sure you’re prepared on all fronts for the death of a law firm founder or influential firm attorney is something that no one looks forward to, but failing to take a few necessary steps beforehand is a recipe for potential confusion and consternation among the attorneys at your firm, the firm’s clients, and, importantly, the lawyer’s family.
The Repeat Ethical Offenders of Social Media
Social media is a great tool for keeping up with the news, friends and family, sometimes in the blink of an eye.
Despite the many benefits of this hyper connectivity, however, social media can also cause problems in the business world for those whose viewpoints may conflict with their clients, employees or colleagues. While there are a variety of these social media ethics violators, there are three types that all lawyers should know about and avoid emulating.