How to Recycle Your Best Content to Market Your Law Practice
Content Marketing Amy Boardman Hunt Content Marketing Amy Boardman Hunt

How to Recycle Your Best Content to Market Your Law Practice

Many lawyers spend countless hours preparing CLE presentations, writing informative blog posts, giving media interviews, and generally creating informative content of interest to their clients, prospective clients, and referral sources. The smartest lawyers find ways to get multiple uses out of those efforts by recycling their content in a variety of other formats. Recycling your best content – particularly “evergreen” content that’s not tied to a breaking news story, such as a court ruling or current event – can save you time and effort and give you valuable material that you can use for months or even years.

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Texas Lawyer Names Muse Communications Tops in 3 Cities
Muse Communications Muse Communications

Texas Lawyer Names Muse Communications Tops in 3 Cities

Once again, Muse Communications was named one of Texas’ best legal public relations firms in an annual survey of the readers of Texas Lawyer. This year, not only did we earn a spot in Texas Lawyer’s Hall of Fame (for the third year in a row), but we also earned recognition in three cities: Dallas, Austin, and Houston.

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What to Do if You Got a ‘Best Lawyers’ Notification
Content Marketing Amy Boardman Hunt Content Marketing Amy Boardman Hunt

What to Do if You Got a ‘Best Lawyers’ Notification

As I write this, we’re smack in the middle of what my colleagues and I call Lawyer Awards Season. Between April and November, there appears to be a new notification or embargo lift on a lawyer award every few weeks. If you recently received a notification from one of the reputable “best lawyers” lists, you may be wondering how to get the most mileage out of the recognition. If you didn’t get one of those notifications, you might want to know how to improve your chances of making such a list.

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Looking to Juice Your Legal Marketing? First, Take These Two Steps
Content Marketing Amy Boardman Hunt Content Marketing Amy Boardman Hunt

Looking to Juice Your Legal Marketing? First, Take These Two Steps

With our pandemic quarantine nearing an end (fingers crossed), more and more law firms are looking to step back in to the marketing game in anticipation of increased legal demand.

For those who get their business from referrals (as opposed to advertising and search engine results), I always recommend taking these two steps to figure out the best and smartest way to spend their limited marketing resources.

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Use Email to Nurture Your Referral Network
Content Marketing Amy Boardman Hunt Content Marketing Amy Boardman Hunt

Use Email to Nurture Your Referral Network

When solo and small firm lawyers ask how they can gin up their business development, I start by asking them where they already get their business. That answer is almost always “referrals.” It could be referrals from other lawyers and professional colleagues, clients and former clients, or any number of sources. So then I ask, “What are you doing to stay on your referral network’s radar?”

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Podcast: Legal Marketing that Complies with State Bar of Texas Ad Rules
State Bar of Texas Compliance Muse Communications State Bar of Texas Compliance Muse Communications

Podcast: Legal Marketing that Complies with State Bar of Texas Ad Rules

Muse’s own Amy Boardman Hunt and Gene Major, the State Bar of Texas Director of Advertising Review, were guests on the State Bar of Texas Podcast discussing with host Rocky Dhir how lawyers can market themselves in ways that comply with the State Bar of Texas’ Disciplinary Rules of Professional Conduct, which govern lawyer advertising in Texas.

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A Quick Guide to Clean Email Distribution Lists
Content Marketing Christina Di Pinto Content Marketing Christina Di Pinto

A Quick Guide to Clean Email Distribution Lists

Do you ever get those emails with your first name in the subject line? “Hey Christina – Your Valentine’s Day Outfit Inspiration Is Here!” or “It’s time to start cooking, Christina!” (Side note: Do people really have Valentine’s Day outfits?) Well, that didn’t happen by accident. You receive emails addressed specifically to you because some way, somehow, somebody either entered your information into a specific field in an email database, or you signed up yourself. State Bar Top 10 blog postAnd if the information is inaccurate? Let’s just say you might be sending an email that starts with “Dear, The Honorable.”

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Successfully Navigating Media in Law Firm Mergers
Public Relations Bruce Vincent Public Relations Bruce Vincent

Successfully Navigating Media in Law Firm Mergers

When solo and small firm lawyers ask how they can gin up their business development, I start by asking them where they already get their business. That answer is almost always “referrals.” It could be referrals from other lawyers and professional colleagues, clients and former clients, or any number of sources. So then I ask, “What are you doing to stay on your referral network’s radar?”

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Deciphering the State Bar of Texas Advertising Rules with Gene Major
State Bar of Texas Compliance Bruce Vincent State Bar of Texas Compliance Bruce Vincent

Deciphering the State Bar of Texas Advertising Rules with Gene Major

For more than 20 years, the State Bar of Texas advertising rules have governed lawyer advertising, including print and electronic ads, websites, brochures and practically any communication about a lawyer’s legal services that reaches the public. Despite two decades of regulation, Texas lawyers and law firms still have questions about exactly what is and isn’t allowed, and the potential impact for violations.

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Making Sure Your Website is Compliant with State Bar of Texas Ad Rules
State Bar of Texas Compliance Bruce Vincent State Bar of Texas Compliance Bruce Vincent

Making Sure Your Website is Compliant with State Bar of Texas Ad Rules

Making sure your website is compliant with the State Bar of Texas ad rules is just one of the many responsibilities for Texas lawyers and law firms who are launching a new site or updating an existing site.

The Texas Disciplinary Rules of Professional Conduct include many regulations that cover exactly what can and cannot be included on legal websites. Unfortunately, many sites are launched in a rush with no consideration for the implications of having a noncompliant site.

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Planning Key to Handling the Death of a High-Profile Attorney
Public Relations Bruce Vincent Public Relations Bruce Vincent

Planning Key to Handling the Death of a High-Profile Attorney

Making sure you’re prepared on all fronts for the death of a law firm founder or influential firm attorney is something that no one looks forward to, but failing to take a few necessary steps beforehand is a recipe for potential confusion and consternation among the attorneys at your firm, the firm’s clients, and, importantly, the lawyer’s family.

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The Repeat Ethical Offenders of Social Media
Content Marketing Christina Di Pinto Content Marketing Christina Di Pinto

The Repeat Ethical Offenders of Social Media

Social media is a great tool for keeping up with the news, friends and family, sometimes in the blink of an eye.

Despite the many benefits of this hyper connectivity, however, social media can also cause problems in the business world for those whose viewpoints may conflict with their clients, employees or colleagues. While there are a variety of these social media ethics violators, there are three types that all lawyers should know about and avoid emulating.

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