Wow! Lawyers really love rules! Or, more specifically, ad rules. Half of our most popular blog posts this year were about the rules and regulations of Texas lawyer advertising: from compliance to changes, it’s good to know that the lawyers in our community (or, at least the ones who read our blog) are making sure they don’t step out of line.
The internet has given law firms a vast array of new ways to raise their profile and market their services, including search engine optimization, pay-per-click, retargeting and digital ads. But many law firms still make little, if any, use out of one of the most effective and inexpensive ways to stay in touch with clients, prospective clients and referral sources: email.
The rules governing legal advertising for Texas attorneys and law firms are scheduled for some significant changes in the coming months. In part one of this three-post series, we provide a summary of the revised advertising rules to help lawyers and legal professionals prepare.
Opening a new law firm is, admittedly, overwhelming. You have to find office space, establish a secure computer network, hire the right employees, buy office equipment, and accomplish a million other tasks. If you want to make sure your new firm has plenty of business, we’d like to add one more bucket of tasks: how you will market your new firm.
After earning a spot on a top lawyer list, your name will be included in a printed and/or online roster of fellow honorees. You may also be included in a promotional press release from the group presenting the honor, in addition to being invited to an awards ceremony/reception. Beyond that, it is up to you to spread the word since there is little chance that your honor will get noticed by your most important audiences.
“‘Big Swinging Dick Law Firm’ – What in these rules would prevent it? The legal profession has a poor public image as it is, and the range of offensive but not misleading trade names is vast. Sticking with the names of living or deceased firm members at least eliminates the prospects of offensive, silly and demeaning names.” That’s one of the more colorful comments about proposed new ad rules. Read on for more.
Our recent blog post, LinkedIn is Boring But Lawyers Should Be There Anyway, offered up some best practices for lawyers looking to maximize their LinkedIn presence in the least amount of time. In this post, we’ll discuss how to do all that while staying out of trouble with the State Bar of Texas.
There you have it! The rundown for 2019. If you missed out on any of our posts last year, never fear. We have a great lineup for 2020, so set yourself up for marketing success and subscribe to our monthly newsletter for legal marketing news, tips and tricks delivered to your inbox.