Wow! Lawyers really love rules! Or, more specifically, ad rules. Half of our most popular blog posts this year were about the rules and regulations of Texas lawyer advertising: from compliance to changes, it’s good to know that the lawyers in our community (or, at least the ones who read our blog) are making sure they don’t step out of line.
The proposed changes to the rules for lawyer advertising in Texas are on track to be submitted for official approval.
Isn’t Google Analytics great? It works even when we don’t. The team is taking a holiday hiatus (and you should, too!), but if you just can’t resist the urge to brush up on your marketing, here are our Top 10 posts from 2018. From blogs to “best” lists, the Google machine has the definitive list of what our readers found to be the most important legal marketing topics for 2018.
For more than 20 years, the State Bar of Texas advertising rules have governed lawyer advertising, including print and electronic ads, websites, brochures and practically any communication about a lawyer’s legal services that reaches the public. Despite two decades of regulation, Texas lawyers and law firms still have questions about exactly what is and isn’t allowed, and the potential impact for violations.
That lack of familiarity can lead to a firm or an individual lawyer having their ad, website, etc., labeled as “noncompliant” by the State Bar of Texas Advertising Review Department, which reviews lawyer advertising for violations under the Texas Disciplinary Rules of Professional Conduct. Those who fail to remedy noncompliant communications may be the subject of an official complaint filed with the Bar’s Chief Disciplinary Counsel.